Ford's december & 2007 sales
1/3/08, 03:09 PM
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Serbian Steamer
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Ford's december & 2007 sales
-Ford, Mercury and Lincoln crossover utility vehicles paced the industry's fastest-growing segment with a gain of 62 percent in 2007; Ford Edge challenged entrenched foreign models for supremacy among mid- size crossovers.
- Ford's Farley: "Ford Edge is a great example of our plan to build products people really want to buy."
- Lincoln posts 9 percent increase in 2007, owing to new MKX crossover and higher sales for MKZ sedan.
- New Ford Focus up 3 percent in December (9 percent at retail).
- Ford's F-Series truck was America's best-selling truck in 2007 - the 31st year in a row.
- Ford's 2007 sales totaled 2.57 million, down 12 percent compared with 2006; more than two-thirds of the decline reflected discontinued models.
- Ford's December sales totaled 212,094, down 9 percent.
http://www.theautochannel.com/news/2...03/074291.html
- Ford's Farley: "Ford Edge is a great example of our plan to build products people really want to buy."
- Lincoln posts 9 percent increase in 2007, owing to new MKX crossover and higher sales for MKZ sedan.
- New Ford Focus up 3 percent in December (9 percent at retail).
- Ford's F-Series truck was America's best-selling truck in 2007 - the 31st year in a row.
- Ford's 2007 sales totaled 2.57 million, down 12 percent compared with 2006; more than two-thirds of the decline reflected discontinued models.
- Ford's December sales totaled 212,094, down 9 percent.
http://www.theautochannel.com/news/2...03/074291.html
1/4/08, 02:30 AM
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It's a bit of a conflicted report - individual increases belie the overall decreases...which are the numbers that really matter at the end of the day.
1/4/08, 09:49 AM
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Q4 financials will be interesting. If they made a profit again then it may be that they've downsized to the point where they're making money on each sale instead of giving them away. That's a good thing since it means some stability.
1/4/08, 04:39 PM
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1/8/08, 11:22 PM
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1/9/08, 05:00 AM
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Good interview. Sounds like a smart guy.
Of course, all the marketing tricks in the world won't help you if you don't have the product customer's want, so his efforts must work hand-in-hand with Ford's product renaissance. And that renaissance shouldn't include making Flex-based Lincoln crossovers.
Of course, all the marketing tricks in the world won't help you if you don't have the product customer's want, so his efforts must work hand-in-hand with Ford's product renaissance. And that renaissance shouldn't include making Flex-based Lincoln crossovers.
1/9/08, 07:28 AM
#10
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Good interview. Sounds like a smart guy.
Of course, all the marketing tricks in the world won't help you if you don't have the product customer's want, so his efforts must work hand-in-hand with Ford's product renaissance. And that renaissance shouldn't include making Flex-based Lincoln crossovers.
Of course, all the marketing tricks in the world won't help you if you don't have the product customer's want, so his efforts must work hand-in-hand with Ford's product renaissance. And that renaissance shouldn't include making Flex-based Lincoln crossovers.
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