Ford turnaround featured in CNBC documentary this Wednesday

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Nov 9, 2010 | 07:00 AM

Zastava_101

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Ford turnaround featured in CNBC documentary this Wednesday

http://www.autoblog.com/2010/11/09/f...his-wednesday/

Quote:

CNBC is delving into the rebirth of Ford as an automotive force to be reckoned with in a new documentary called "Rebuilding an American Icon." The show will take viewers behind the scenes at the Blue Oval to see how the company managed to navigate through the automotive implosion of 2009. While the documentary will feature the usual raft of interviews with executives, CNBC says that it was allowed deep access to the company's day-to-day workings, and even followed the engineers responsible for breathing new life into the Explorer.

Additionally, CNBC says the program takes the time to focus on the stout competition facing Ford as it moves forward, including cars from the likes of Kia and Hyundai.

"Rebuilding an American Icon" debuts on Wednesday, November 10th at 9 p.m. ET, though it will rebroadcast at 10 p.m., 12 a.m. and 1 a.m. should you happen to miss it.

[Source: CNBC]

Nov 9, 2010 | 07:06 AM

Evil_Capri

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Looking forward to the show.

Nov 9, 2010 | 07:13 AM

black_bullitt

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From: Spain

Very nice. Wish I was back home so I could DVR it. I think they just did a show on Mulally too if I'm not mistaken. Good stuff...

Nov 11, 2010 | 03:10 AM

tom_vilsack

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From: Ladner,Canada

Watched it tonight...

love my fords...but found the show to be kinda all over the map...

and the part where some gov guy *****ed about fords sync (and or any auto's voice computer ect) was way off topic...

i wasn't expecting nothing but cheerleading,but i found the show too much focused on past ford mistakes ect and not enough on what ford is doing now...sorry phil lebeau but your emmy for a auto doc is gonna have to wait!

Nov 12, 2010 | 02:45 PM

97svtgoin05gt

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From: New Jersey

I enjoyed the show but there was some time spent dredging up old musty stuff that would've been left better unsaid. Oh well, the thing is they did highlight Mulally in a very very positive light.