You have to admit that the CTSV is an impressive machine. The engineering and performance of the V is amazing. With world recognition caddy has a winner for sure.

 

Haha. That was just a joke. But with the exception of the aurora, olds pretty much sucked.

 

The only car that I would like to see from Lincoln would be a 400 HP 4door mustang. - oh that would be a BMW clone

 

Wasn't that the LS pretty much?

 

See MKR concept from page 1.

 

I love the "V's!" The CTS-V Wagon is one of my favorite cars on the market at any price point.

My issue was the amount of money GM has invested on Cadillac (remember the LMP1 racing program?) they should have a more diverse and better selling product line . . . shouldn't they?

IMO, their is no perfect "luxury" brand, and I'm not saying Lincoln will conquer all, but I am happy FMC has a plan for Lincoln and are executing said plan.

 

a rebaged next gen mustang... Lincoln MKGT

 

Yeah I'm hoping that this will spark a new interest in Lincoln. I hate to see any old school brand shut down. Still upset about Pontiac. It's gonna have to be a great ad campaign associated with Lincoln. If they think that the cars on the lot will sell themselves, sadly mistaken. Chrysler had a great ad for the 200 and never really showed the car in the commercial. Because it's a boring car. But people went check them out just because of the advertising. The general public are sheep.

 

I saw one at the auto show earlier this year and I actually liked it a lot. It's not just a rebadged Sebring. I really liked the interior.

 

But it's nothing special. My point is ad campaigns sell cars. How many women drive Cadillacs since the fantastic commercials. I fell in love with every one of those commercials. They are gonna have to change the way America sees Lincoln. When I think of Lincoln, I see some really old guy with big ears driving too damm slow in a 20ft long 6k lbs land yacht. There is nothing hip about the Lincoln brand. The coolest thing they made in years was the blackwood p/u. I hope they do well but it may take another billion just in advertising.

 

It doesn't matter what we see, we're not people who's gonna be buying a Lincoln anyway.

If Lincoln drivers are 90 years old and drive too slow, well then Lincoln needs to get those type of buyers back. If Lincoln buyers wanna a 20 ft long 6,000 lbs yachts, then build them. Those type of buyers made Lincoln #1 luxury brand in the USA from the late 1960s until 10 years ago. I don't care who Lincoln's buyers are as long as they're buying Lincolns. Unlike this new crap which is not attracting old or young buyers. What the heck was wrong with Continental and Town Car? They were selling. Who cares if an average buyer is 90 years old? Now MKS (which replaced Town Car) is not being bought by anyone, young or old.
There are a lot more 60-year-olds that can spend $50,000 on a car that 25-year-ols.

 

You are correct sir. This middle ground almost luxury B/S will not cut it. Caddy has redirected a lot of their customer base but I'm sure they lost some too. Lincoln has always been American luxury (big,smooth,leather couch for a front seat,every option). Not MKA-Z. I would just hate to see an icon brand take steps backwards. The old guy that lives next to me used to drive Lincolns. Now he has a Honda.

 

Put the MKR into production. Its my favorite Lincoln concept.

 

Don't know if this $1B is the answer but I don't think the ford Taurus SHO is setting the world on fire so you know the're gonna try something

 

if they put that money into making the ford sho cheaper(by 10k) they would sell a ton fo them.

 

This. Bentley-ish me thinks.

 

Thats a lot of dough, hopefully it yields a Lincoln that is refreshed and refined. I personally don't hate the Lincolns now at all but there is room for improvement. Mulay knows what he is doing so I'm not too worried.

 

+1 on the MKR. That is a **** sexy car, one that can sit next to a Jag and keep its dignity.

When Lincoln was successful, they had like 3 or 4 products. I understand things have changed, but that formula may still work.

Large Car: Town Car like product. This could be an issue because now we have no rear drive 4 door platform. This also could be more of an argument for bringing the Falcon here or building it here as opposed to shipping it here. I'm betting we have excess capacity to build it. Flat Rock alone will have plenty of excess capacity soon.

Medium Car: Continental. I'm sure the savy designers of Lincoln can figure a way to very tastefully incorporate the old "tire" rear end on something like a Taurus platform and make this work. It'll have to be top notch though.

Coupe': Do the Mustang as a Cougar. Done correctly and I've seen some mockups here, the thing will look dynamite. Separate it out by using the 3.5EB engine instead of the V-8.

Small Car: Capri? Use the Focus. That is a dynamite little car and platform. Use the EB 2.0 in it and make it available with 3 and 5 door configurations.

SUV: Use the Explorer which is an awesome truck, send it another say $5-8K north and make it WORTH it. Really knock out the interior etc.

That is my thinking for a winning formula for Lincoln. If the products are done right and the advertising is executed well, you'd see traffic driven into the dealerships.

 

The Lincoln lineup is in desperate need of a design intervention, and Automotive News reports that help is on the way. Ford product development boss Derrick Kuzak reportedly told dealers that Lincoln will receive seven new or refreshed models by 2014, including a little love for the long-ignored Lincoln Navigator.

The Navigator will reportedly receive the twin-turbo 3.5-liter EcoBoost engine option for the 2012 model year, giving large luxury SUV buyers a more fuel efficient option. The Navigator could also receive some design tweaks, but we're not expecting anything close to a full redesign.

The Lincoln sedan lineup will also get some attention, with the MKS and MKZ receiving substantial updates for the 2013 model year. The MKZ will reportedly be completely remade, with all-new sheetmetal that should look very little like its Ford Fusion counterpart. The MKS will also distance itself from its more pedestrian platform-sharing Ford Taurus, with a sleeker design and more premium materials.

Lincoln may also diversify their crossover offerings, including a new compact 'ute based off the Ford Focus platform that should arrive during the 2013 model year. The MKX, which was just re-penned for 2011, is also scheduled to receive an all-new platform based off Ford's global mid-size architecture for 2014. The MKT could receive a minor refresh for 2013, but then again Ford could wind up ditching the big crossover altogether or relegate sales of the model to livery and fleet customers.

A key component to future Lincoln redesigns will be minimizing any connection between the luxury make and any Ford siblings. Changes could include far more differentiated sheetmetal, different wheelbases and unique powertrains.

http://www.autoblog.com/2011/08/30/l...s-navigator-e/

 

Looking forward to this. I would assume the expedition will be given the TTEB as well if then navigator does.