Ford nabs former Cadillac stylist for new Lincoln design chief
12/2/10, 05:12 AM
#1
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Ford nabs former Cadillac stylist for new Lincoln design chief
http://www.autoblog.com/2010/12/01/f...-design-chief/
I think this is an excellent move for FMC. And the beginning of many new things to come for Lincoln!
Wolff, 38, is tasked with creating a definitive design language for Lincoln that extends beyond the large split-grilled creations we currently see. Specifically, Ford has cited that the Lincoln brand will debut seven all-new or significantly refreshed vehicles over the next four years, including the automaker's first-ever C-segment car.
12/2/10, 09:55 AM
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Lincoln, as a "premium" brand, does need a far more definitive, coherent and cohesive brand character and identity than it currently has. It does have a few, somewhat weak, unique stylistic elements, but these haven't gelled into a cohesive and compelling whole necessary for a line of cars aspiring above being dray transport.
Whether one likes Caddie's Arts and Science design theme, it is very identifying and unique to Cadillac. Hopefully, Wolff can infuse a similarly cohesive, albeit uniquely Lincoln, theme.
Whether one likes Caddie's Arts and Science design theme, it is very identifying and unique to Cadillac. Hopefully, Wolff can infuse a similarly cohesive, albeit uniquely Lincoln, theme.
12/2/10, 03:53 PM
#4
Shelby GT350 Member
This could be good news. Agreed, the MK could go, but I see what they were getting at. The top tier brands are easy to identify models with short names and similar monikers. The MK thing though, just go to where I didn't know what MK model was what. It was just MK..something.
12/2/10, 09:15 PM
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At this point there is no naming strategy that ever makes anyone happy ever. As long as the Mustang is still the Mustang and is still a Mustang, I really don't care what anything else is called.
12/13/10, 11:36 PM
#6
Legacy TMS Member
And all that info does what in regards to the Lincoln designer pick?
Nothing. But hey, there's a limo service!
/thinkin' spam.
//Spam spam spam spam spam egg and spam.
///Mmmm, spam musubis. In Hawaii. From the 7-Eleven. Yum.
////Oh, the pick? Not a fan of Caddy's current looks, so not really diggin' him. "Whatever", though, comes to mind.
Nothing. But hey, there's a limo service!
/thinkin' spam.
//Spam spam spam spam spam egg and spam.
///Mmmm, spam musubis. In Hawaii. From the 7-Eleven. Yum.
////Oh, the pick? Not a fan of Caddy's current looks, so not really diggin' him. "Whatever", though, comes to mind.
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