Ford Explorer hits 100,000 sales mark
10/21/11, 07:30 AM
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Serbian Steamer
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Ford Explorer hits 100,000 sales mark
http://www.autoblog.com/2011/10/21/f...00-sales-mark/
Ford tells us that the the Explorer is flying off store shelves, with 100,000 units sold so far in 2011. Those numbers are up 290 percent compared to 2010 totals, making the Explorer the fastest-growing mid-size utility vehicle in the country. This is the first time the Explorer has hit the 100,000 mark since 2007, and there are still over two months left in the year.
The Explorer appears to be selling quite well in spite of mixed reviews. While the vehicle came in for 2011 North American Truck Of The Year laurels, it hasn't fared as well in a number of comparison tests. Cars.com recently ranked the Explorer sixth in its $37,000 SUV Shootout, and earlier in the year, Consumer Reports ranked the Explorer as the 17th best utility vehicle out of 19 models, with complaints centering on the CUV's MyFordTouch infotainment system.
Ford would likely counter that the company is more concerned with what CUV buyers think, and those customers appear to be giving their vote of approval with their pocketbooks, and they might also note that the Explorer's 2.0-liter EcoBoost four-cylinder model is only hitting the market as a 2012 model now (though it's already claiming about 15 percent of the model mix).
Ford tells us that the the Explorer is flying off store shelves, with 100,000 units sold so far in 2011. Those numbers are up 290 percent compared to 2010 totals, making the Explorer the fastest-growing mid-size utility vehicle in the country. This is the first time the Explorer has hit the 100,000 mark since 2007, and there are still over two months left in the year.
The Explorer appears to be selling quite well in spite of mixed reviews. While the vehicle came in for 2011 North American Truck Of The Year laurels, it hasn't fared as well in a number of comparison tests. Cars.com recently ranked the Explorer sixth in its $37,000 SUV Shootout, and earlier in the year, Consumer Reports ranked the Explorer as the 17th best utility vehicle out of 19 models, with complaints centering on the CUV's MyFordTouch infotainment system.
Ford would likely counter that the company is more concerned with what CUV buyers think, and those customers appear to be giving their vote of approval with their pocketbooks, and they might also note that the Explorer's 2.0-liter EcoBoost four-cylinder model is only hitting the market as a 2012 model now (though it's already claiming about 15 percent of the model mix).
10/21/11, 10:41 PM
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Tasca Super Boss 429 Member
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Rumors out there of a big time update/revamp of MFT are circulating, along the lines of Ford going to Microsoft and saying "fix this before we have to find another partner." Judging by those sales numbers, they can afford to take the time to perfect it.
10/24/11, 01:29 PM
#5
And Ford consumers would accept it because its still Ford.
Sounds like a bigger market to me.
At least with Apple it might work better. I know its a difficult thing to design the system and firmware but Microsoft has sucked at anything like that for years. Heck I'm on Xbox 360 #5 or 6 now. Just freakin design something right for a change MS. Who still owns a Zune? There you go.
10/24/11, 01:35 PM
#6
Originally Posted by 2k7gtcs
They are mindless drones that will accept anything Apple.
And Ford consumers would accept it because its still Ford.
Sounds like a bigger market to me.
At least with Apple it might work better. I know its a difficult thing to design the system and firmware but Microsoft has sucked at anything like that for years. Heck I'm on Xbox 360 #5 or 6 now. Just freakin design something right for a change MS. Who still owns a Zune? There you go.
10/24/11, 01:38 PM
#7
10/24/11, 01:52 PM
#9
MOTM Committee Member
They are mindless drones that will accept anything Apple.
And Ford consumers would accept it because its still Ford.
Sounds like a bigger market to me.
At least with Apple it might work better. I know its a difficult thing to design the system and firmware but Microsoft has sucked at anything like that for years. Heck I'm on Xbox 360 #5 or 6 now. Just freakin design something right for a change MS. Who still owns a Zune? There you go.
And Ford consumers would accept it because its still Ford.
Sounds like a bigger market to me.
At least with Apple it might work better. I know its a difficult thing to design the system and firmware but Microsoft has sucked at anything like that for years. Heck I'm on Xbox 360 #5 or 6 now. Just freakin design something right for a change MS. Who still owns a Zune? There you go.
10/26/11, 03:21 PM
#11
Tasca Super Boss 429 Member
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Apple's not going to happen, the fruit bunch has no interest in playing second fiddle to a car manufacturer. Apple would build a whole car before they'd heavily invest in something like SYNC.
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