Alan Mulally talks about why Ford's Falcon had to die
8/21/13, 08:28 PM
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Alan Mulally talks about why Ford's Falcon had to die
http://www.goauto.com.au/mellor/mell...257BCB008371EC
“Of course, it is a serious consideration where we decide to make things, but the world is becoming more and more integrated and you have to be competitive,” Mr Mulally saidl while mingling with Ford dealers after last week’s ‘Go Further’ event in Sydney.
“You have to be competitive or you don’t get a chance to stay in business and serve the customer.
“We’re doing the right thing by the consumer in the longer term.”
He said the decision did not reflect on the quality of the Falcon or the plant that builds it.
“I loved the Falcon the first time I was in it. But (the large car) market is really, really small. The customers have moved on to smaller, more efficient vehicles, and this is exactly what we are going to provide.”
“Of course, it is a serious consideration where we decide to make things, but the world is becoming more and more integrated and you have to be competitive,” Mr Mulally saidl while mingling with Ford dealers after last week’s ‘Go Further’ event in Sydney.
“You have to be competitive or you don’t get a chance to stay in business and serve the customer.
“We’re doing the right thing by the consumer in the longer term.”
He said the decision did not reflect on the quality of the Falcon or the plant that builds it.
“I loved the Falcon the first time I was in it. But (the large car) market is really, really small. The customers have moved on to smaller, more efficient vehicles, and this is exactly what we are going to provide.”
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