05-09 Interior and Audio Mods Enhancing Your Mustang's Interior and Sound System

Two new tidbits from SHR for the interior

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Old 2/26/08, 09:38 PM
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It truly is a shame you gentlemen are wasting valuable engineering and manufacturing time, not to mention putting dirtly laundry on a public forum. I have given both of you my support over the past 2 years and I hope you can resolve this peacefully (off line) as adults. Ultimately you have missed the boat to capitalize on combined professional efforts and tarnished some perceptions of loyal clients.
Old 2/27/08, 03:44 AM
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Old 2/27/08, 09:09 AM
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hey guys,

i am very tired right now so i hope this post comes out clearly....

first off Marcello i am sorry for snapping at you like that monday. i have been up since saturday night in the hospital with my grandfather who is quite ill. he had multiple heart attacks and is probably going to die today. i came home and checked the forums and the thread just hit me wrong and i posted a knee jerk reaction. you just do not know how frustrating it is to spend countless hours and weeks designing from scratch unique parts to sell and have other companies simply knock the product off as soon as it hits the market. upr has done it to us for years and some items are such blatant copies it is just sad

i do remember talking with you about us doing business years back and as you know we just have never done anything but sell direct to the customer. i love the interaction between myself and the end user of our products. we are all car nuts and share a passion for our cars. i also just personally feel i would rather put more quality and care and costs into a product and then sell direct to eliminate the dealer tier so that my customers can get the best product for the same price as inferior pieces are sold for.

i stand by my words that the ebrake is indeed a copy of my design and i understand that you may not have been the original copier but that still does not make it any better. but let the issue die at that and again i am sorry for the unprofessional post. i have been around the mustang community a long time now and i understand that reputation is everything. you have a good business going and seem to be one of the few other companies out there that really does care about making quality products
not just stamping out crap to make a buck.

as far as comments i have read from a few guys on here about having a bad opinion of MGW all i can say is that i am sorry you feel that way. i am after all just human and i hope that you never are in a situation where your ideas or creations are stolen from you because it does suck. it is a helpless feeling because it just is not feasible in this market to patent everything you make. you would be out of business.

i have been kinda distracted with some other projects in the last year or so and really have not given the 2005-2009 mustang product line the attention it deserves and i guess that is the reason why good companies like SHR have been successful in filling the void of good product offerings. That for me will all be changing here soon .


i would ask that if anybody has any comments on this that maybe we open a new thread and give Marcello the respect of not running this thread off tangent and keep it focused on his original subject .

regards
george ciamillo
Old 2/27/08, 09:47 AM
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George. I lost a daughter last year, so I understand the kind of things that can be said during a time like that. But next time you have a dispute like this, please PM the person instead of bring this up in the public. It not only completely side tracked the thread, it is not professional. I don't want either of you guys to get a bad name. You both make great products.

And Marcello does know what it's like to have an idea or two stolen. The very company that was making parts for him started selling them underneath him. I believe the fundamental problem here was available finishes. I commend you for your interest in dealing with the customer directly. But at times, that is not always in the best interests of your customer. This is one of those times.

Sorry to butt in. I just hate to see a vendor attack another vendor when both make quality products and are very much respected.
Old 2/27/08, 11:43 AM
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Wow!! I don't quite understand those of you that feel MGW was in the wrong for pointing out a blatant copy of their product? Even after Marcello admitted to the fact that it was a copy! Whether once or twice off, he knew it was a copy! No different than copying it directly!

Even Marcello did this when a vendor used his photo as their own (refer to posts that Marcello even mentions above).

No one seemed to care nor come down on Silverhorse as they are with MGW!!
Old 2/27/08, 11:50 AM
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I LOVE both companys, so lets MOVE on folks !!

Marcello, check is in the mail.

George get to work on some more FINE products !!!

I buy from both and switch out for a change

TSgt D
Old 2/27/08, 05:47 PM
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Just installed the Mirror Control **** and it looks great!

Sorry the pics are pretty aweful, but it was at night and I was fighting the flash not to overpower the details in the metal of the ****.



Old 2/27/08, 09:37 PM
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Oh wow, this is going to take some work - but I am here to answer to all of this so let's get to it...

Originally Posted by Torch_Vert
When I first saw photos of the brake handle, I was very disappointed as I felt it really was a significant step back in SilverHorse's efforts to provide unique high quality products. I really expected something new and special, instead we got a 97% similar rehash of another companies long existing product. Whether it was twice or ten times removed, the similarity to the MGW design is painfully clear.
There are a lot of reasons why this design came out, none of which had anything to do with MGW. While I do not want to go into the business details of it here, understand the target of this action was never taken at MGW or George personally. Unfortunately, this particular piece has created a larger rift between us than needed to be. For that, I apologize, as it was not our intent.

It also seems to me that in large part Marcello's statement boils down to "If you won't cut a deal with me, It's ok if I just make the identical item on my own then". For me at least, that's a pretty shaky ethical position.
While accurately quoted, it is not the position I take on any product. What would be more accurate is that this design was a good one, I personally liked it, but kept it very low-key until after the billet knock-off specialists took over. Once that happened, the war is on with the real targets of this action. On the flip side, I did try early on to offer this to our customers through MGW, but their position of not willing to allow dealers does make for a difficult decision. Notice that even now, the lead off piece in this thread was the mirror **** and not the e-brake. Point being, I really didn't want to go down the road of knock-offs, but in this case, if we didn't as a company, we were going to lose market to those who we are really targeting that target us and MGW.

Originally Posted by kingofsting
In my humble opinion, they design of the e-brake doesn't allow for much diversity in developing aftermarket covers. I completely agree with Marcellos choice to offer an identical product because as has been mentioned, they offer unique finishes that are made to work together either to contrast or compliment existing pieces.
Here was part of the problem - there is only two functional shapes for this part, circle or trapezoid. I personally like the trapezoid shape better. We did experiment with some variations that would have given our part more of "our" signature look, but in this particular case, I didn't feel "more" was particularly "better". Read on - as I will revisit this later...

Originally Posted by DarkFireGT
Problem is, George doesn't offer the same finishes (nor as many) as Marcello. And if someone buys Marcello's other pieces, they may not match. People want matching interior pieces. It's not as cut and dry as "If they won't cut me a deal, it's ok if I make the identical item". I see where everyone is coming from here. But again, this really should not have been brought up in a public forum.
Agreed - and I will not air what I feel is the real reason behind direct-to-retail marketing here. While we wanted to be set up the same way as a company on day one, we feel the market just doesn't really allow that, and switched gears so to speak before the first honeycomb panel EVER was shipped out (for the record KC was our first dealer way back in the day). Ever since, our dealers have performed an important part of the distribution puzzle, and are financially rewarded for that work, as they should be.

Originally Posted by shaun_beauchamp
It truly is a shame you gentlemen are wasting valuable engineering and manufacturing time, not to mention putting dirtly laundry on a public forum. I have given both of you my support over the past 2 years and I hope you can resolve this peacefully (off line) as adults. Ultimately you have missed the boat to capitalize on combined professional efforts and tarnished some perceptions of loyal clients.
You are correct Shaun, and I apologize for that. There are rules specificaly prohibiting what has traspired here on TMS for vendors, but I felt that it was best to answer to any and all charges leveled rather than hide behind technicalities and have this thread locked or edited like some others do. I am always straight-up with everyone, and felt that in this case the remarks deserved at least some response - not defense, but just truthful response (which is what I have tried to do here).

As to the time - it's 11:20pm local, not much engineering is going to go on here now even if I want it to. For the record, I was working on CS pieces all day today, and am doing this after hours (geeze, feels like I'm justifying what I did today to my old boss!!)

Originally Posted by MGW
You just do not know how frustrating it is to spend countless hours and weeks designing from scratch unique parts to sell and have other companies simply knock the product off as soon as it hits the market. upr has done it to us for years and some items are such blatant copies it is just sad
George,

First of all, take care of your family issues, my prayers go out to you in this time, I have been there, and that is a lot more important than this will ever be.

Second, I do know exactly what it is like. I have had to have legal C&D letters sent to some for related issues when the parties in question didn't even bother to go as far as make the part, they just used our photos to advertise and bait and switch into some stamped junk, and we've only been in the billet business for 3 years. Add to it that I've about come to physical fights over this at events where I've confronted some over their actions, and I know exactly what you are talking about. Please read between the lines and consider the timing of how we did this to realize what is going on here, and understand that none of this was targeted at you or MGW.

i do remember talking with you about us doing business years back and as you know we just have never done anything but sell direct to the customer. i love the interaction between myself and the end user of our products. we are all car nuts and share a passion for our cars. i also just personally feel i would rather put more quality and care and costs into a product and then sell direct to eliminate the dealer tier so that my customers can get the best product for the same price as inferior pieces are sold for.
While I understand your position on this, I do not agree with it, but that is not my call, it is yours to make. I am also a car nut, been one since I was 12, and it never got any better I do enjoy the interaction as well, otherwise I wouldn't spend my days at the shop answering calls, and my evenings here in the forums. We feel our dealers, when properly selected, are an important part of the process, not the entire process, but an important part. You disagree, and that's fine - again, just different business models.

i stand by my words that the ebrake is indeed a copy of my design and i understand that you may not have been the original copier but that still does not make it any better. but let the issue die at that and again i am sorry for the unprofessional post. i have been around the mustang community a long time now and i understand that reputation is everything. you have a good business going and seem to be one of the few other companies out there that really does care about making quality products
not just stamping out crap to make a buck.
Again George, like two years ago, I extend the olive branch in your direction, and accept the above as both the statement it is, as well as the apology, which may or may not be needed.

As a gesture of my willingness to insure we're on the same page, I will be making design changes in the next run to avoid any confusion of our part with yours to the casual observer. We do not want to be known as copy-cats in the market, nothing we ever have designed is a copy of someone else's work, and I don't want what was supposed to be a shot across the bow at someone else to be seen for something it was not meant to be by either you or our supporting customers, many of whom are here.

as far as comments i have read from a few guys on here about having a bad opinion of MGW all i can say is that i am sorry you feel that way. i am after all just human and i hope that you never are in a situation where your ideas or creations are stolen from you because it does suck. it is a helpless feeling because it just is not feasible in this market to patent everything you make. you would be out of business.
I will come here to George's defense and say that anyone who has ill will toward his company please do not do so based on this thread. He is not accurately reflecting the level of frustration, I think I'd be a lot more colorful in my charges, although I probably would've done them via phone to anyone I felt needed it or aimed a little more at the real culprits here. Some people here know some of the stories that have transpired between SHR and other companies in the market, some of them as recently as SEMA last year where I about laid out a representative of a major player over the blatant knock-off of our fuel door, when they contacted us 8 months prior about actually making it for them and then just cut-off communication because they signed with another manufacturer and handed them the part to reverse-engineer.

i would ask that if anybody has any comments on this that maybe we open a new thread and give Marcello the respect of not running this thread off tangent and keep it focused on his original subject .
Barn door to horse, come in horse? Sorry, needed to lighten it up a little Seriously, I think we've both said what needed to be said here, and so I'm not really looking to take this any further here. George has my contact info, and I have his if we need to discuss this further.

Originally Posted by DarkFireGT
You both make great products.
Thanks, you know we're trying! I have to go post over in the California Special grill thread in a few minutes - I want some CS owners to have a stroke over what I did today to a brand new bumper...

And Marcello does know what it's like to have an idea or two stolen. The very company that was making parts for him started selling them underneath him.
And they still do, which is why we not only added the new live-turn lathe last summer, but now we have our newest mill on order, just waiting to make the move into our new shop (yep, time to move again, I think it'll be an annual thing...) before we take delivery.

I believe the fundamental problem here was available finishes. I commend you for your interest in dealing with the customer directly. But at times, that is not always in the best interests of your customer. This is one of those times.
This was part of the problem for sure - and if we didn't offer a solution, others were all to happy to do so. And when they did, we decided it was time to move this to the front of the line and really ratchet up this offering.

Originally Posted by stngfever
Wow!! I don't quite understand those of you that feel MGW was in the wrong for pointing out a blatant copy of their product? Even after Marcello admitted to the fact that it was a copy! Whether once or twice off, he knew it was a copy! No different than copying it directly!
As I stated for the record, I don't want anyone going away from this thread feeling that way. If you don't like MGW (or SHR for that matter) I would hope this is not the reason behind it.

As to the copy of a copy... let's put something out on the table here for everyone to see, and I'll stand by it. Most products made in billet are knocked off in this market normally six months or so after they are released. The originators know who the copycats are, and while it stinks, it seems that these companies continue to get enough business to keep them in the game, so obviously a lot of customers either don't know or don't care that it goes on.

George has stated the part in question was available three years ago. I tried to contact him two years ago (again, this was in public and on record), but due to their policies, could not reach an accord with them. I shelved the part as in I wasn't actively pursuing production volume, and just had some on the shelf if a customer asked if we had one that could match their other interior parts.

When two other knock-offs entered the market, we decided that it had to be offered as well in production, or suffer the loss of market share. Now in retrospect, I should've incorporated the visual design changes into the part I had in mind, but didn't because like I said, we were aiming our crosshairs elsewhere in this case. Unfortunately, it seems, I may have accidently shot someone in my "field of fire" in the background that was not my target. As stated, we will be making design changes on our next run to avoid any market confusion, even if it means the cycle time (read our cost of production) goes up as a result. Given that we do have to be mindful of our competition outside of MGW with regards to part cost, we can't do too much as our finishing costs routinely add 10.00 more to our parts (or more) than our competition spends, but we will differentiate it enough that there will be no confusion.

In closing, I'd like to say that this particular product never was intended to be anything more than the afterthought it was to help our customers have a one-stop solution for their interior dress-up needs.

For anyone who feels they received something less than our best, I will either refund their purchase or exchange it for the next design release that will be available in about 3 months. I apologize to George for any perceived transgression, although none was meant towards MGW, and I apologize to anyone who feels that they were brought into the middle of a dispute that should've been handled in private, and probably would have had a similar resolution once we had the chance to discuss it in private had the opportunity been given to us.
Old 2/27/08, 10:22 PM
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Im just glad to have two companies that both truly care about the products they make. Ive ordered pieces from both of you and will continue to do so. For now Id say please just let this dispute die or be handled privately. I dont blame George for making a comment and I dont blace Marcello for answering it. Both of you always stuck me as class acts and I hate to see any reputations tarnished here. I would like it if both of you would get back to the drawing board and make some more things for me to spend my money on though
Old 2/27/08, 10:52 PM
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Great responses guys. This is why you guys are great. I may have been a bit forward with my opinion earlier. I, too, can get caught at bad times. I don't get to enjoy my job as much as some of you.

On with the selling of billet goods!
Old 2/28/08, 08:37 AM
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Marcello,

you are indeed a man of character and again as far as i am concerned this issue is resolved and dead. though i agree this should not have been aired on the forum it actually is refreshing to see that 2 companies that are directly in competition for each other can actually be civilized and not make a total waste of forum space with trivial mud slinging.


on a side note i am finishing up my design of our billet mirror button and was wondering if you could send me one of yours to look at for just a few days they look good


regards
george
Old 2/28/08, 09:11 AM
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Originally Posted by MGW
Marcello,

you are indeed a man of character and again as far as i am concerned this issue is resolved and dead. though i agree this should not have been aired on the forum it actually is refreshing to see that 2 companies that are directly in competition for each other can actually be civilized and not make a total waste of forum space with trivial mud slinging.


on a side note i am finishing up my design of our billet mirror button and was wondering if you could send me one of yours to look at for just a few days they look good


regards
george
It's relatively straightforward if you have live-turn capability. If not, figure on an extra op in the mill at a minimum to knock it out.

They (the controls) are available on our website, like I said, I give it six months and others in the market will have the backside work figured out (not you, but you know who).

Anyway, I'm putting this one to bed as well, and just be aware that when we release our "designer" handle it won't be "your" designer handle!
Old 2/28/08, 09:13 AM
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Good one George ... I think both of you guys and your products are great , keep it up ...
Old 2/28/08, 10:35 AM
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Now both companys get back to work please, need to spend some money !!
Old 2/28/08, 12:58 PM
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Back to the original post in this thread....

Does anyone have any pictures of the mirror control **** installed in their vehicle yet (yes, I know someone has aleady posted a couple), I just wanted to see what it looks like from different angles and distances. Also, does Silverhorse plan on releasing a trim ring to go with the **** to cover the boring black plastic ring from Ford? Kinda like what another company I won't mention offers with their mirror control **** cover. Thanks for any info!!! P.S. - This site, along with MGW and Silverhorse Racing, rocks!
Old 2/29/08, 09:31 AM
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i already had a chrome ring on there. i believe it was made by action artistry. it made pulling off the stock **** a bit difficult. i couldn't get a good grip because there wasn't enough space and i couldn't wrap my fingers behind the ****. i ended up using a pliers to grab it.

tip: brace the mirror control housing with the left hand as you pull with the **** with the right. i pulled on the **** with the pliers and the whole housing ripped off of the window frame. it was dark and i couldn't really see what i was doing so when i tried to guide the push pin guide back in the hole, i missed it and bent it and it cracked. i managed to still get it back on though. i should have waited until morning but i was too excited to put it on. all my fault. anyways, it is on and it looks great! i really love the look.

so per dmitch's request i am posting more pics. after i uploaded them to my computer i noticed that i bled on the **** (i guess these won't make it to shr's customer mod's section lol). somewhere along the process i cut my thumb... probably when i was trying to get the housing back on. such an easy mod too. how embarrassing.

dmitch, if you want any other angles let me know. i will make sure the other pics don't have any blood on them. lol.





Old 2/29/08, 03:22 PM
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Actually, we're waiting to here back from AA now. I like their piece, and if it is available I feel that the only way to go with the trim is in the chrome, since black defeats the purpose, and the polished or satin wouldn't match the A/C registers and instrument cluster bezels.

So we're in a hold pattern to see. It's actually an easy piece to make if we need to do it ourselves.
Old 2/29/08, 04:10 PM
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the admittedly small bullitt audience might want satin, but otherwise chrome is the way to go.

Where is the best place to get AA chrome rings? (that is unless you're going to sell them Marcello, and then I'll just order them from you)
Old 2/29/08, 06:54 PM
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We're just waiting to hear back from them, so I expect we'll see in a few days what's up with it.

Making them is easy, like I said, but I want to see if we can forego that for something so simple. If not, we can run a matching piece that will integrate well with the mirror control.
Old 2/29/08, 07:20 PM
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marcello, if you decide to make a chrome ring, may i suggest that you make the edges rounded? that way it will match the a/c vents better. the aa one that i have has 90 degree edges. thanks.


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