Ford offers 0% Financing!!!
6/28/07, 10:13 AM
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Ford offers 0% Financing!!!
FORD AND LINCOLN MERCURY INVITE CUSTOMERS TO DRIVE OFF WITH BEST OFFERS ON AWARD-WINNING 2007 MODEL LINEUP
DEARBORN, Mich., June 28, 2007 – The hottest Ford, Lincoln and Mercury cars, trucks and SUVs are about to get even hotter.
Beginning today, Ford is giving customers the best offers of the year with zero percent financing on the 2007 Ford Edge, F-150, Mercury Milan and Lincoln MKX– and every other 2007 model year Ford, Lincoln or Mercury car, truck and SUV. In addition, customers who select a 2007 model year truck or SUV will receive $2,007 cash back.
“There’s never been a better time to be a Ford or Lincoln Mercury customer,” said Randy Ortiz, general manager, Ford and Lincoln Mercury sales. “With America’s best-selling trucks, the freshest line of crossovers in the industry and mid-size sedans that outperform the competition in head-to-head comparison tests and owner surveys, our product lineup delivers what consumers are looking for. These sales events add even more value to our outstanding vehicles.”
Spotlight on Product Excellence
Advertising for the 2007 Ford Model Year Clearance Event begins today with 30-second commercials airing on network television. The ads, created by JWT Team Detroit, showcase Ford’s full car, truck and SUV lineups. Ads featuring individual products – including the Ford Fusion, Edge, F-150, Focus, Mustang, and Explorer – also will air beginning this week.
Each commercial puts the spotlight on the vehicles and their outstanding attributes, such as the F-150’s best-in-class towing and payload and Mustang’s performance and recent segment-leading J.D. Power and Associates’ 2007 Initial Quality Study (IQS) honor. Fuel efficiency also is highlighted for several models, including Ford Ranger (up to 29 mpg/hwy), Focus (up to 37 mpg/hwy) and Fusion (up to 31 mpg/hwy).
Print executions will appear nationally in USA Today and in major newspapers in 25 top markets beginning on June 29. Radio spots will air nationally, regionally and locally beginning this week. Digital advertising for the 2007 Model Year Clearance also will appear on a variety of sites including Google, Yahoo!, MSN and other automotive research sites Hispanic versions of select ads also will be available.
Lincoln Mercury’s Summer Drive Sales Event invites customers to drive off with the best values of the year on the brands’ best models ever. The ad campaign features dazzling night time shots of the Lincoln models and a vibrant beach scene energized by Mercury vehicles. Advertising will spotlight the J.D. Power and Associates’ IQS award-honored Lincoln MKZ and Mercury Milan mid-size sedans, emphasizing their outstanding product attributes and fuel efficiency. The campaign, developed by Y&R Team Detroit, kicks off today with 30-second commercials airing on network television and with national newspaper placements. Digital advertising on top search and automotive sites will run throughout the Summer Drive Sales Event.
Program Details
Ford’s 2007 Model Year Clearance and Lincoln Mercury’s Summer Drive Sales Event promotions run nationwide through July 9. Details are as follows:
Ford and Lincoln Mercury’s cars, trucks, CUVs and SUVs continue to garner awards and earn recognition. Among the recent accolades:
DEARBORN, Mich., June 28, 2007 – The hottest Ford, Lincoln and Mercury cars, trucks and SUVs are about to get even hotter.
Beginning today, Ford is giving customers the best offers of the year with zero percent financing on the 2007 Ford Edge, F-150, Mercury Milan and Lincoln MKX– and every other 2007 model year Ford, Lincoln or Mercury car, truck and SUV. In addition, customers who select a 2007 model year truck or SUV will receive $2,007 cash back.
“There’s never been a better time to be a Ford or Lincoln Mercury customer,” said Randy Ortiz, general manager, Ford and Lincoln Mercury sales. “With America’s best-selling trucks, the freshest line of crossovers in the industry and mid-size sedans that outperform the competition in head-to-head comparison tests and owner surveys, our product lineup delivers what consumers are looking for. These sales events add even more value to our outstanding vehicles.”
Spotlight on Product Excellence
Advertising for the 2007 Ford Model Year Clearance Event begins today with 30-second commercials airing on network television. The ads, created by JWT Team Detroit, showcase Ford’s full car, truck and SUV lineups. Ads featuring individual products – including the Ford Fusion, Edge, F-150, Focus, Mustang, and Explorer – also will air beginning this week.
Each commercial puts the spotlight on the vehicles and their outstanding attributes, such as the F-150’s best-in-class towing and payload and Mustang’s performance and recent segment-leading J.D. Power and Associates’ 2007 Initial Quality Study (IQS) honor. Fuel efficiency also is highlighted for several models, including Ford Ranger (up to 29 mpg/hwy), Focus (up to 37 mpg/hwy) and Fusion (up to 31 mpg/hwy).
Print executions will appear nationally in USA Today and in major newspapers in 25 top markets beginning on June 29. Radio spots will air nationally, regionally and locally beginning this week. Digital advertising for the 2007 Model Year Clearance also will appear on a variety of sites including Google, Yahoo!, MSN and other automotive research sites Hispanic versions of select ads also will be available.
Lincoln Mercury’s Summer Drive Sales Event invites customers to drive off with the best values of the year on the brands’ best models ever. The ad campaign features dazzling night time shots of the Lincoln models and a vibrant beach scene energized by Mercury vehicles. Advertising will spotlight the J.D. Power and Associates’ IQS award-honored Lincoln MKZ and Mercury Milan mid-size sedans, emphasizing their outstanding product attributes and fuel efficiency. The campaign, developed by Y&R Team Detroit, kicks off today with 30-second commercials airing on network television and with national newspaper placements. Digital advertising on top search and automotive sites will run throughout the Summer Drive Sales Event.
Program Details
Ford’s 2007 Model Year Clearance and Lincoln Mercury’s Summer Drive Sales Event promotions run nationwide through July 9. Details are as follows:
- Zero percent financing for 36 months on all 2007 Ford, Lincoln and Mercury models
- Customers who purchase a 2007 model Ford or Lincoln Mercury truck or SUV will receive an additional $2,007 in Bonus Cash (Bonus Cash offer does not extend to Ford Edge, Freestyle, E-Series, or Lincoln MKX)
- Customer cash of $500 - $2,500 is available on several 2007 models in lieu of zero percent financing
Ford and Lincoln Mercury’s cars, trucks, CUVs and SUVs continue to garner awards and earn recognition. Among the recent accolades:
- Quality Honors – Ford’s recently launched vehicles were among the industry’s best performers in J.D. Power and Associates’ 2007 Initial Quality Study. The Ford, Lincoln and Mercury brands all placed in the top 10, significantly above industry average. Ford Mustang, Mercury Milan, Lincoln MKZ and Lincoln Mark LT swept their vehicle segments for top honors.
- Top Safety Picks – Ford Edge and Lincoln MKX have earned the Insurance Institute for Highway Safety’s ‘Top Safety Pick’ recognition.
- Fusion Wins Kudos – Consumer Guide calls Fusion a “Recommended” buy. Smart Money magazine selected Fusion as a “Best Value” in the midsize sedan market based on features, comfort, ownership costs and fuel economy.
- Lincoln MKZ has won awards for best navigation system, best audio system, best interior, and its engine recently won a Ward’s “10 Best” honor. Ward’s Auto World recently awarded Lincoln MKZ and Navigator “Interior of the Year” honors in their respective categories.
- Best New Vehicles for Parents – Parents magazine included the 2007 Ford Edge and Mercury Milan among its list of family vehicles of the year.
- Vehicle Satisfaction – The Lincoln MKX, Navigator and Ford Edge scored category victories in AutoPacific’s 2007 Vehicle Satisfaction Awards.
- Styling Success – Kelley Blue Book Marketing Research’s ‘Brand Watch’ indicates Ford trucks and SUVs are perceived by active shoppers to have the most stylish exteriors.
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