Estee Lauder releases Mustang-branded Cologne
5/8/07, 12:47 PM
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Estee Lauder releases Mustang-branded Cologne
Sorry if this is a repost - did a quick search...I'm really curious as to how it'll smell...
Kristina
Mustang for Men by Estée Lauder Cos. & Ford Motor Co.
Estée Lauder and Ford Motor have joined forces to bring a new men's fragrance to the market, which will be simply called Mustang after the car. The new scent is meant "...to appeal to ‘retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand.".......
Mustang will be mass-marketed starting in July of 2007 and initially distributed Sears, J.C. Penney and Kohl's Department Stores. A month later in August, one will be able to find it in Wal-Mart, CVS and Target, among other retail places.
"The scent, developed by Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos. in cooperation with Firmenich, is characterized as a "rugged oriental." It has top notes of lavender, ginger and lemon; a heart of pipe tobacco and cedar wood, and a drydown of amber, fir balsam and patchouli.
Cologne sprays in three sizes — 1 oz. for $20, 1.7 oz. for $25 and 3.4 oz. for $32 — will be sold, as will a 3.4-oz. aftershave. More ancillaries are planned for spring 2008."
Source: Women's Wear Daily
Kristina
Mustang for Men by Estée Lauder Cos. & Ford Motor Co.
Estée Lauder and Ford Motor have joined forces to bring a new men's fragrance to the market, which will be simply called Mustang after the car. The new scent is meant "...to appeal to ‘retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand.".......
Mustang will be mass-marketed starting in July of 2007 and initially distributed Sears, J.C. Penney and Kohl's Department Stores. A month later in August, one will be able to find it in Wal-Mart, CVS and Target, among other retail places.
"The scent, developed by Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos. in cooperation with Firmenich, is characterized as a "rugged oriental." It has top notes of lavender, ginger and lemon; a heart of pipe tobacco and cedar wood, and a drydown of amber, fir balsam and patchouli.
Cologne sprays in three sizes — 1 oz. for $20, 1.7 oz. for $25 and 3.4 oz. for $32 — will be sold, as will a 3.4-oz. aftershave. More ancillaries are planned for spring 2008."
Source: Women's Wear Daily
5/8/07, 09:33 PM
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haha here's a link to autoblog
http://www.autoblog.com/2007/05/08/d...stang-cologne/
i wonder what it smells like...
i can't wait for it to come out, lol.
http://www.autoblog.com/2007/05/08/d...stang-cologne/
i wonder what it smells like...
i can't wait for it to come out, lol.
5/19/07, 01:41 PM
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Yup... used to be gun oil back when I was a gunners mate in the Navy.... I guess that would fit now... Or gear oil!
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