The Models of "Deal or No Deal" Become Warriors in Pink for Ford.

• A special episode of “Deal or No Deal” will air October 19 to raise breast cancer awareness and support for Ford’s Warriors in Pink program.
• The models of “Deal or No Deal” will wear Warriors in Pink apparel and scarves in a print campaign launching October 8.
• Special Ford Warrior ads telling consumers how they can join in the fight will run in-program

WARRIORS IN PINK HONORS BELIEVERS, SURVIVORS AND FIGHTERS
FORD PARTNERS WITH KELLY CLARKSON IN THE FIGHT AGAINST BREAST CANCER
FORD UNLEASHES A BRAND NEW WARRIOR – THE 2008 MUSTANG WITH WARRIORS IN PINK PACKAGE TO BENEFIT SUSAN G. KOMEN FOR THE CURE

DEARBORN, Mich., October 4, 2007 – Ford’s Warriors in Pink, Howie Mandel and the models of NBC’s highly popular “Deal or No Deal” are working together to say “NO DEAL” to breast cancer. A special episode of “Deal or No Deal,” will air October 19 at 8 p.m. ET /7 p.m. CT to raise breast cancer awareness, the first step in early detection, and support Ford’s long standing relationship with Susan G. Komen for the Cure. Dressed in pink, the “Deal or No Deal” models and Mandel will direct viewers to www.fordcares.com to find out more about Ford’s efforts and how everyone can get involved to help in the fight against breast cancer.

Wearing Warriors in Pink t-shirts and scarves, eleven of the “Deal or No Deal” models also posed for a print campaign, which will be featured in publications such as InStyle, US Weekly, TV Guide and Women’s Health, starting October 8. The Warriors in Pink apparel the models are wearing is available on Fordcares.com and 100 percent of the net proceeds will be donated to Komen for the Cure.

Fans who tune into “Deal or No Deal” will also see a special message featuring the Deal or No Deal models encouraging involvement and instilling passion against the disease. During the special episode, three lucky viewers will get the opportunity to win through a special Play At Home Lucky Case Game, a highly coveted 2008 Mustang with Warriors in Pink package, a limited-edition first-ever Ford vehicle designed exclusively in support of Komen for the Cure. Each sale of the in-demand vehicle provides a donation to Komen for the Cure.

In addition, contestant Ashlee Mundy, a breast cancer survivor, is joined by Sharon Osborne in-studio and receives a special message from Elizabeth Edwards and Alec Baldwin via satellite. Elizabeth Edwards has battled breast cancer and Alec Baldwin's mother has a foundation in her name, the Carol M. Baldwin Breast Cancer Research Fund out of Stony Brook, New York.

Ford has supported Komen for the Cure for 13 years and has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer forever. Last year, the line of apparel and gear generated more than $1.1 million in sales, with all net proceeds going to Komen.

Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debuted this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols can be found on additional apparel items available for men and women.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.

Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

 

2008 special edition Mustang Warriors in Pink package, sales of this package will help raise more than half a million dollars for Susan G. Komen.



Susan G. Komen for the Cure’s 25th Anniversary
DEARBORN, Mich., May 7, 2007 – Ford revs up its 2007 Warriors in Pink campaign in support of Susan G. Komen for the Cure by announcing today a very special addition – the new 2008 Mustang with Warriors in Pink package. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively in support of Susan G. Komen for the Cure. Embarking on its 13 th year of support of Komen for the Cure, Ford has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer.

Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols will be found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. More than $1 million of merchandise was sold in 2006.

“Ford has been a long-standing supporter of Komen for the Cure and this year we’ve designed a special product to help raise awareness and find a cure for breast cancer,” said Connie Fontaine, Ford Customer Experience Manager. “For the 2007 campaign, Ford truly breaks the mold by creating the first-ever Ford 2008 Mustang with Warriors in Pink package to support Komen for the Cure. With the addition of the new Mustang to Ford’s already powerful line of Warriors in Pink gear available at Fordcares.com, we plan to have yet another successful year as we provide our support in the fight against breast cancer.”

The limited-edition 2008 Mustang with Warriors in Pink package is currently available for consumers to pre-order through their local Ford dealer. The Mustangs, fueled by the Warrior spirit, will be delivered to dealerships mid-summer. Sales from the Warriors in Pink package will help raise funds for Susan G. Komen for the Cure. Ford's goal is to donate more than half a million dollars through these sales in addition to other fundraising efforts.

Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package will add a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.

Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and Mustang remains one of the hottest-selling cars in America. It’s also America’s best-selling convertible.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.

Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s breast cancer awareness initiatives, visit www.fordcares.com