http://www.autoblog.com/2013/02/26/w...o-sell-cars-e/

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.

Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand.

 

Whilst I really like a lot of recent Cadillacs, the half-heart attempts to sell them here in the last 10 years have been laughable.

I can't see that changing.

 

Well, they do need to start working on smaller diesel engines if they want a success in Europe.

 

GM should sell caddy in Europe. They need to try harder though.

 

I don't buy this. Why do Chinese buyers like Buick? Nothing to do with Europe.