Tundra, again
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Bullitt Member
Joined: March 25, 2004
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Tundra, again
Tundra, again with product issue.
http://news.yahoo.com/s/nm/20071214/...8DRW6fyD.s0NUE
I had heard/read rumors that the production launch of the Tundra had changed a couple of times and that some inside Toyota felt that the product launch was hurried to meet a specific market date. At the time, I didn't think it was likely, but now I have to wonder if the spate of problems, camshafts, tailgates, propeller shafts, et al are the results of pushing up the product delivery date.
Toyota set a pretty aggressive goal of 200,000 unit sales of the 2007 Tundra. Though I doubt the recall is serious enough to damage Toyota overall, it sure won't help them meet their target on Tundra.
http://news.yahoo.com/s/nm/20071214/...8DRW6fyD.s0NUE
I had heard/read rumors that the production launch of the Tundra had changed a couple of times and that some inside Toyota felt that the product launch was hurried to meet a specific market date. At the time, I didn't think it was likely, but now I have to wonder if the spate of problems, camshafts, tailgates, propeller shafts, et al are the results of pushing up the product delivery date.
Toyota set a pretty aggressive goal of 200,000 unit sales of the 2007 Tundra. Though I doubt the recall is serious enough to damage Toyota overall, it sure won't help them meet their target on Tundra.
Nice! 
Thread Starter
Bullitt Member
Joined: March 25, 2004
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JMO, "The truck that's Changing Everything" has put Toyota in an awkward position. New product; new factory--there were bound to be a few glitches, but I doubt Toyota counted on the severity of the problems. Camshafts breaking and having to be replaced isn't something to dismiss casually. The tailgates tearing and failing under load is not something you want to advertise. The "rumble strip" issues with the torque converter haven't all been resolved yet. The Tundra was a product Toyota had a lot riding on.
The goal of 200,000 units is one that they are going to have trouble meeting. Despite some unprecedented new product incentives on Tundra, Toyota is still about 20,000 units short of its goal. A measure of how desparate Toyota is to meet that goal and declare the Tundra a success is reflected in new incentives. Customer cash (according to Edmunds) is up to $3,000--1K more than in May. Now that the Toyotathon is in full swing even more incentives may be added on top of that. There's even $2K on 2008 Tundras.
The goal of 200,000 units is one that they are going to have trouble meeting. Despite some unprecedented new product incentives on Tundra, Toyota is still about 20,000 units short of its goal. A measure of how desparate Toyota is to meet that goal and declare the Tundra a success is reflected in new incentives. Customer cash (according to Edmunds) is up to $3,000--1K more than in May. Now that the Toyotathon is in full swing even more incentives may be added on top of that. There's even $2K on 2008 Tundras.
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Bullitt Member
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MotorTrend announces the 2008 Truck of the Year
http://www.motortrend.com/oftheyear/...02_toty_winner
1) Camshafts failing
2) Tailgates failing - action by Toyota only when Tundra owners started an on-line petition to address the problem.
3) Torque converters failing to disengage (so called rumble strip problem) - Toyota has agreed to replace the torque converters for those owners that complain of the problem
4) Propeller shafts failing - improper welds causing them to break
Add it all up and you have the Truck of the Year.
MotorTrend credibility = 0
http://www.motortrend.com/oftheyear/...02_toty_winner
1) Camshafts failing
2) Tailgates failing - action by Toyota only when Tundra owners started an on-line petition to address the problem.
3) Torque converters failing to disengage (so called rumble strip problem) - Toyota has agreed to replace the torque converters for those owners that complain of the problem
4) Propeller shafts failing - improper welds causing them to break
Add it all up and you have the Truck of the Year.
MotorTrend credibility = 0
Cobra Member
Joined: August 20, 2005
Posts: 1,108
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From: BC
The automotive media (print and TV) seems to take no notice of this continued BS from toyota. I was watching a show a couple days ago where they were praising the tundra and not once did they mention any of the numerous problems owners are having with these things.
They obviously really don't care about what they pick. 
Closet American
Joined: July 17, 2005
Posts: 5,851
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From: Vancouver, BC (Hollywood North)
They CARE about which companies grease their palms under the table.
The rags are bought and paid for by the automobile companies that give them the most money in the form of advertising, travel per diems and payoffs. If it weren't for that, these rags would go out of business quickly against the proliferation of Internet magazines.
The rags are bought and paid for by the automobile companies that give them the most money in the form of advertising, travel per diems and payoffs. If it weren't for that, these rags would go out of business quickly against the proliferation of Internet magazines.
Cobra Member
Joined: August 20, 2005
Posts: 1,108
Likes: 0
From: BC
