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Next Gen Astra "World Car" to cost GM 4.2 BILLION

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Old Apr 18, 2007 | 07:39 AM
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Knight Rider's Avatar
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Next Gen Astra "World Car" to cost GM 4.2 BILLION



As crazy a number as $4.2 billion sounds, we're guessing it's much cheaper than two or more like-sized, yet completely independent models that are sold regionally. (Ford Focus, anyone?) On the downside, if the product flops in one market, like the Mondeo/Contour fiasco at Ford, GM will need to be flexible enough to adjust quickly.
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Old Apr 18, 2007 | 07:43 AM
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$4,200,000,000....yeah thats a lot of money.
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Old Apr 18, 2007 | 07:49 AM
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I know this is off topic, but what is that "Mondeo/Contour fiasco" they're talking about.
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Old Apr 18, 2007 | 08:43 AM
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Originally Posted by 1969 Mustang Mach 1
I know this is off topic, but what is that "Mondeo/Contour fiasco" they're talking about.
The Ford Contour was a Mondeo with a new moniker attached and was positioned between the Escort and Taurus in the US lineup. Unfortunately it had terrible rear seat room and never did very well here for that reason and a few others. Even worse it was a relatively expensive car to build which certainly didn't do anything to help Ford.
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Old Apr 18, 2007 | 08:45 AM
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Ford Contour / Mercury Mystique was European Ford Mondeo.

Ford invested over $6 billion. Contour/Mystique only lasted 5 years on the market.
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Old Apr 18, 2007 | 07:19 PM
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...and they were crap...

imo
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Old Apr 18, 2007 | 07:28 PM
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Pretty much, yeah.

Although SVT Contour was pretty cool.
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