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GM files trademark application for 'Z28'

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Old Sep 13, 2012 | 12:00 PM
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GM files trademark application for 'Z28'

http://www.autoblog.com/2012/09/13/g...ation-for-z28/

GM Authority is reporting that General Motors has filed with the United States Patent Office for a trademark of the "Z28" moniker.

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Old Sep 13, 2012 | 01:04 PM
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My goodness. Why wouldn't they already have it?
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Old Sep 13, 2012 | 01:51 PM
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Originally Posted by 2k7gtcs
My goodness. Why wouldn't they already have it?
seems like they cannot run a business
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Old Sep 13, 2012 | 01:55 PM
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Old Sep 13, 2012 | 02:55 PM
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Originally Posted by 2k7gtcs
My goodness. Why wouldn't they already have it?
As taken from the article...

"Yet while many such filings are to be taken with a grain of salt (often it's just a brand looking to protect a dormant or lapsed trademark), a development like this only stokes the rumormongers' flames."

So they probably did have it...
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Old Sep 13, 2012 | 07:54 PM
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Originally Posted by BTR-75
As taken from the article...

"Yet while many such filings are to be taken with a grain of salt (often it's just a brand looking to protect a dormant or lapsed trademark), a development like this only stokes the rumormongers' flames."

So they probably did have it...
Since trademarks expire, every car company has to renew it's trademarks from time to time in order to protect it's historic brand names from being used by someone else. Trademarks are not only used for producing cars. They are also issued to protect and license names for use on aftermarket accessories, model cars, replacement parts, etc.

Last edited by watchdevil; Sep 16, 2012 at 10:21 PM.
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Old Sep 16, 2012 | 07:39 PM
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Originally Posted by watchdevil
Since trademarks expire, every car car company has to renew it's trademarks from time to time in order to protect it's historic brand names from being used by someone else. Trademarks are not only used for producing cars. They are also issued to protect and license names for use on aftermarket accessories, model cars, replacement parts, etc.
Yep Ford famously does this with the Cobra moniker - one of the reasons for the 93+ Cobras was to protect the name.
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