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The End of Chrysler...

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Old Oct 19, 2008 | 06:16 PM
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The End of Chrysler...

Looks like Chrysler's days left on Earth are numbered. From a recent Editorial Blog over at Motor Trend >>

DETROIT - Even though you won't like them, General Motors' reasons for buying Chrysler from Cerberus are starting to make sense. Reports say the chances for such a deal remain 50-50, despite that GM hasn't re-studied the synergies between its lineup and Chrysler's, the way it did a couple of years ago when it looked into buying Detroit's Number 3 from Daimler.

Reports also say GM will do half of what we feared of Cerberus; strip it, but not flip it.

Buying Chrysler would 1.) give GM access to its reported $11 billion in cash, critical to limping GM along through calendar 2009 and toward its Chevy Cruze and Volt launches, and 2.) leave GM with Jeep, which it could then combine with the Hummer division. GM probably would toss Dodge and Chrysler, which have too much overlap with Chevy, Pontiac, Saturn and Buick.

Let's take number two, first. Thursday I wrote about how, and considered why, GM named Cadillac general manager Jim Taylor as Hummer's CEO. GM has been trying to sell Hummer since the summer, but the global financial and credit crisis appears to have scared off any potential buyers. When GM Chairman and CEO Rick Wagoner announced plans to reconfigure Hummer, one option (in addition to the preferred option of selling it) was to re-imagine the division. Jeep would give Hummer smaller, more fuel-efficient models to round out the lineup (although it could easily loose the Compass) and fill those Quonset hut dealers. And if there's something real underneath the Jeep Wrangler Unlimited extended-range electric, all the better.

In fact, besides giving it access to the company's cash reserves, buying Chrysler presumably would allow GM access to a larger chunk of the federal government's $25 billion in industry loan guarantees for development of clean emissions technology.

Now to the first point. As Editor-In-Chief MacKenzie wrote in a recent post, Chapter 11 is not an option for GM. When GM public relations denies the company is considering bankruptcy, that department is not lying. It may have sipped the Kool-Aid -- it doesn't matter. GM must believe it, and GM PR must back up Wagoner, who has enjoyed the support of GM's board of directors, but not of many others outside the board. GM President Fritz Henderson is reportedly the exec behind the Chrysler purchase. If this doesn't work and GM is forced to file bankruptcy, you'll see, at best, a boardroom and executive office upheaval much like the Bob Stemple/Lloyd Reuss ouster in 1993.

Wagoner will do whatever it takes to prevent that. In February, we placed him first on our Power List of the industry's most influential people. We stand by that choice -- he ushered in a lot of good new product in the last couple of years, but hasn't been able to turn that into profit (an awful automobile market is equally responsible). Unless something unexpectedly good happens to GM between now and December 31, Wagoner won't be anywhere near the top 10 on our 2009 list. If GM files for bankruptcy, he's not likely to be on the list ever again.

So what will happen? Thanks to the realities of the global financial crisis and expectations that U.S. car sales will be even worse in 2009 than in '08, we'll probably have just two major U.S. automakers within a couple of years. Many of us didn't give all three much of a chance to survive even before credit dried up and the stock market crashed.

Nissan/Renault could still buy Chrysler, potentially saving the big, rear-drive cars, the trucks and the minivans. Nissan/Renault and GM could split Chrysler, but they'd fight over who gets Jeep. The Wall Street Journal says a GM-Chrysler deal could be done by the end of October. And so, like the original, the new Dodge Challenger looks like a one-generation wonder. **** the warranty and get your order in ASAP.
Meanwhile, this thread about dealership closures doesn't bode well, either >> http://www.dodgechallenger.com/forums/m_55953/tm.htm

Looks like the writing is on the wall.
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Old Oct 19, 2008 | 06:28 PM
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It would be better for GM to kill Buick and keep Dodge or Chrysler.
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Old Oct 19, 2008 | 07:37 PM
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Originally Posted by Red Star
It would be better for GM to kill Buick and keep Dodge or Chrysler.
Actually it would be better for GM to kill Dodge, Chrysler AND Buick.
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Old Oct 19, 2008 | 08:02 PM
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No, actually I think they'd be better off killing Saturn, Pontiac, Chrysler and Dodge. Then go ahead and sell Saab. Killing Buick would be a mistake to me, it's the only GM mainstream car division with a solid reputation for quality. Saturn and Pontiac don't really bring anything to the table right now anyway. Kappa is dead, the G8 is likely to be gone in a year or two, the Astra isn't profitable. Frankly, Saturn never should have existed in the first place.
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Old Oct 19, 2008 | 08:07 PM
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Problem with Saturn is that people still remember them as cheap cars. And now all of the sudden they're more expensive than Chevy and Buick (and former Olds).
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Old Oct 19, 2008 | 09:55 PM
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Economics will dictate what GM does. I would be surprised if they emerge from the next three years with more than three divisions. Quality reputation notwithstanding, all GM needs right now is Chevrolet, Cadillac and I guess some sort of Hummer/Jeep hybrid if they choose to keep Jeep. Buick is irrelevant in North America (not sure sales in China are enough of a reason to keep it); Pontiac has been in search of an identity for years, and its only good car is the G8 - not enough reason to keep the marque, Saturn is unnecessary (Chevy can cannibalize the best of this marque), Saab is a complete waste of time that is financially sucking GM dry...who does that leave?

GM only needs three marques in this current global climate: Chevrolet, Cadillac...and whichever other one they deem is most valuable (provided if offers a complete lineup that the other two cannot).

It might be worth holding on to Opel for Europe, and incorporating some of their best designs into Chevrolet. No need to have both a Malibu AND an Astra, for example. Just jettison Saturn and make the next Astra the next Malibu.

Last edited by Hollywood_North GT; Oct 19, 2008 at 09:58 PM.
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Old Oct 19, 2008 | 10:17 PM
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I've been reading a book about Edsel recently and there was a good explanation in the book why companies like Buick, Oldsmobile and Pontiac even exist.
Let's say GM kills Buick. What will Buick owners drive? Cadillac is too expensive for them and Chevy is a lower class of the car. So I guess they go to the competition.
So I guess if a company wants to be successful they must have a car in every class. That was Ford's problem during the 1950s and that's why they wanted to create Edsel. No matter how good the car is, if it doesn't have a right image - many people will not buy it.

So GM should keep all their companies, except maybe for Hummer and ofcourse Saab. Because if they kill Buick or Pontiac or Saturn, those buyers will take their business somewhere else.
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Old Oct 19, 2008 | 10:56 PM
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Yeah they've got to keep Buick, because my grandmother needs a new Century or LeSabre soon!
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Old Oct 19, 2008 | 10:58 PM
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I think only LaCrosse and Lucerne are available now.

Or she could get a Toyota, they're just as boring to drive.

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Old Oct 19, 2008 | 11:00 PM
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Does Ford still make the Crown Vic? Maybe she could get another one of those again?
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Old Oct 19, 2008 | 11:20 PM
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I think Grand Marquis is the only "Panther" car still available for sale.
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Old Oct 19, 2008 | 11:27 PM
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This is not scientific by any means and is a little off subject but on the theme of what grandma's drive, I tend to see alot locally at least going with the Camry. It seems to be becoming the grandma car of choice as of late.

Last edited by 2k7gtcs; Oct 20, 2008 at 12:01 AM.
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Old Oct 19, 2008 | 11:55 PM
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Originally Posted by Red Star
Let's say GM kills Buick. What will Buick owners drive?
You mean all 12 of them?

Originally Posted by Red Star
Cadillac is too expensive for them and Chevy is a lower class of the car. So I guess they go to the competition.
Well, if GM wants to keep them, it creates a series of slightly nicer Chevys and slightly less expensive Caddys to cover the gap left by Pontiac and Buick. There just aren't enough buyers or market share to justify two entire divisions, neither of which could survive on their own anyway.

Originally Posted by Red Star
So I guess if a company wants to be successful they must have a car in every class.
A car for every class, yes. An entire division for every class? No.

Originally Posted by Red Star
So GM should keep all their companies, except maybe for Hummer and ofcourse Saab. Because if they kill Buick or Pontiac or Saturn, those buyers will take their business somewhere else.
I just think that's a complete non-issue, because part of killing them off means pouring more energy into Chevy and Caddy and slightly modifying/expanding those two lines.
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Old Oct 20, 2008 | 03:08 AM
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Source The Auto Channel
September Sales Highlights
Chrysler LLC's minivan sales continued to thrive in September based on their strong appeal as fuel efficient, multi-passenger vehicles. Compared with September sales in 2007, the Chrysler Town & Country achieved a 6 percent increase with sales of 9,229 units, and the Dodge Grand Caravan increased 6 percent with sales of 11,056 units. With more than 12 million minivans sold worldwide in their 25-year history, Chrysler and Dodge minivans still command 40 percent of the U.S. minivan market.
The mid-size Chrysler Sebring Convertible continues to resonate well in the market, achieving an 11 percent increase with 1,813 units in September.
Offering the versatility of a sport-utility vehicle (SUV) and the affordability and fuel efficiency of a compact car, the Dodge Caliber posted sales of 6,129 units, down 3 percent over last year's total of 6,348 units. However, when compared with August 2008 sales, the Caliber's sales increased by 52 percent.
The all-new Dodge Journey continues to make its mark in the crossover segment offering best-in-class fuel economy (19 mpg city/25 mpg highway) and award-winning seven-passenger interior utility. The Dodge Journey reached 4,860 units, up 6 percent when compared with August 2008 sales.
The sell-down of 2008 Dodge Ram pickups has progressed and made way for the all-new 2009 model arriving at dealers in October. The 2009 model-year Dodge Ram offers a best-in-class combination of power and fuel efficiency with a base starting price of $22,170 (regular cab, includes destination).
The Company finished the month with 381,365 units of inventory, or a 85- day supply. As part of a planned reduction in manufacturing capacity, inventory is down 15 percent compared with September 2007 when it totaled 450,733 units.

This month's incentives provide consumers an opportunity to take advantage of the remaining 2008 model-year inventory at the best deals of the year. The incentive plan will focus on aggressive cash positions and discounted APR financing that drive lower monthly payments. For example on the remaining inventory of the 2008 model-year Dodge Ram, there are total manufacturer discounts up to $6,000 or 0 percent APR financing for 72 months with $1,000 cash back.
For returning lease customers, Chrysler will offer Lease Loyalty allowance of up to $750 toward a new retail purchase. For consumers interested in leasing through independent financial institutions, Chrysler offers Bonus Cash of up to $2,000 on select 2008 model-year vehicles.

Last edited by 2005GTDELUXE; Oct 20, 2008 at 03:59 AM. Reason: October Incentives
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Old Oct 20, 2008 | 04:00 PM
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I could see some platform sharing. The Charger/300 becomes the new Impala for instance.
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Old Oct 20, 2008 | 04:48 PM
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I hope they don't kill the Hemi. That’s got heritage behind it. The only Vehicles I would like to see survive are the Challenger, Charger and the Grand Caravan. With a comback of the Road runner and the Baracuda.
At this point Id be surprised if any of this happens.
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Old Oct 20, 2008 | 04:54 PM
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thanks for posting the article...it confirms the rumblings I have heard about this recently...
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Old Oct 21, 2008 | 09:46 AM
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GM should kill Hummer, Pontiac GMC, and Saturn, as they did with Oldsmobile. Too many divisions, my 2 cents.
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Old Oct 21, 2008 | 10:26 AM
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Originally Posted by edumspeed
GM should kill Hummer, Pontiac GMC, and Saturn, as they did with Oldsmobile. Too many divisions, my 2 cents.
you want GMC to get the axe? That will NEVER happen...GMC is the staple of GM, and there's no way that will be killed. There are almost more Sierra's sold per year than the F-Series, and Sierra and Silverado sales combined greatly surpass those of the F-Series, so it would make no sense...Now, I think if Hummer isn't sold anytime soon it will either be ended or combined with Jeep if the Chrysler merger happens. Like someone else already said, Buick will not be shut down because it is already small enough and the few models they offer have average success and are not hurting the company. Pontiac is considered GM's more 'sporty/performance' division as of right now, especially with the solstice and now the G8. And with the money they have injected into Pontiac I find it hard to believe that will happen anytime soon..Saturn has a petty good base of customers, and it woulnd't seem reasonable for GM to kill it since Saturn customers aren't considered brand-loyal, and would jump ship an probably go with a Honda or something if Saturn was ended. Finally, I think it is almost an impossibility, just like with GMC, that Chevrolet will be considered for execution, especially with the Camaro's debut coming closer, and the fact that they have put ALOT of money into their current an future lineup of cars...I think they should end Saab altogether because they are already having production halted to a part-time basis since they are not moving out of the dealers lots.

Last edited by GT5088; Oct 21, 2008 at 10:28 AM.
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Old Oct 21, 2008 | 10:35 AM
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This would be sad and would end my days as a dodge owner....GM quality is crap and ownership of Dodge would only lead to a lesser quality dodge. Finally Dodge under Daimler-Chrysler got some quality built into them....a GM purchase would probably send Dodge back into the 80's type of crap quality.

GM needs to really change their interiors from a quality perspective...they have always been crap and while they have gotten better they are still crap compared to the competition.

GM also needs to change their management in order to gain access to money instead of buying a company more successful in retaining cash than they are.
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