Official numbers are out.
http://media.ford.com/article_displa...&make_id=trust

Acual number is:

9,156

 

Thanks Helix...

AND the winner is......NickDC123 with a guess of 9,125!!

you win both showcases!!!

 

yikes at this rate it would be roughly 137,271 for 2007

2000=218,525
2001=155,162
2002=143,518
2003=128,101
2004=141,907

might wanna push up that refresh....

 

Ford's contract with AAI is for a max of 160K Mustangs a year. So 125-140K a year is close to what they expect, I bet.

 

I didn't see a November Mustang sales # thread.

In November, the Mustang had it's worst sales month since the introduction of the S197 with only 7,352 sold.

Unless the Mustang has a big December, 2007 will be its worst sales year in 10 years.

 

I think you overlooked 2003. The current Mustang only needs to move about 2k units in December to top the 2003 total so while the numbers are dropping it will be more like the worst sales year in five year, which sounds a bit better. Unfortunately I can't say that I am surprised. This car has performed much better in the market place than did the SN95 wearing nothing like the rebates those cars did toward the end of their life span. But the reality is that the Mustang is four years old with three basic models, only one of which was added after the 2005 intro, and no major changes to speak of. In the world of 2-door coupes that kind of age is going to take it's toll unless production numbers are artificially low in the extreme.

 

oh yeah......opps!

 

I have 2003 Mustang sales at 140,350
And I have YTD 2007 Mustang sales through Nov 30 @ 126,311
That means Dec 07 sales of 14,040 would be needed to beat 2003.
Given Dec 06 sales were 11,245, it seems unlikely 07 sales will top 03 sales.

S197 sales are not all that great compared to the 99-04 SN95

1999: 166,916
2005: 160,975

2000: 173,676
2006: 166,530

2001: 169,198
2007: 135,000 estimated

There were NOT big rebates on the SN95 in it's first 3 sales years either.

 

Hey I did my part last month. Bought mine on 15 Nov (one of those 7352 sold).

Just need to get my hands on it now

 

The sales #s are dealer deliveries to customers. So you're not yet in the #s, unless the sale reporting is different for Shelby's.

 

If that's the case, then I hope I can help the Dec numbers.

Yeah not sure how that works for the Shelby GTs. I bought mine while it sat at SAI, so that I could take advantage of the Ford 08 SGT $1000 incentives that expired at the beginning of Dec.

 

Wow, rebate or not-I cant believe the S197 isnt crushing S95 sales numbers. I mean no offense to anyone, but that car always struck me as too Japanese looking, with an interior that was too cheap looking to even be in a Hyundai. Mind boggling.

 

The SN95 did not have big rebates in it's first 3 years of sales.

There are a number of reasons why the S-197 has not sold better:

1. The 2 door market is shrinking, there are rumors Toyota will drop the Solara due to poor sales,

2. Upward price creep with the S-197

3. A decision by Ford to reduce fleet sales, especially to daily rental companies, although Ford's November sales (for all vehicles) were pumped up by an increase in fleet sales.

4. Continued overall market shift from cars to trucks, SUVs, crossovers, etc.

 

I can understand all the above except number 4. The last market report I saw in October said that truck and SUV sales continued downward for the domestic trucks with the analysts blaming it on gas prices. Car sales were down as well.

Although the fact that credit has tightened up in every lending sector and all consumer spending has taken a downturn probably has more to do with it. Even with 0% and $5000.00 rebates the 40+K sticker on the big trucks and SUV's is a bit much for people to take on when the economy is shaky. The only shiny spot was that Ford car sales were actually up overall in that report.

I think you're going to see the smaller cars have a resurgence and see some deep price cuts and smaller inventories of the High line SUV's and full sized trucks. Unfortunately that means incentives on the more affordable vehicles are probably not going to be as good or go away entirely. Something has to give somewhere to keep domestics in business.

 

Although big truck and SUV sales are down (eg F-Series, Expedition, Explorer etc. ) smaller crossovers are the hottest market segment (Nissan Rogue, Escape, RAV-4, etc). They are very popular with the under 30 set who are often buying them in place of sporty cars. They have the right image and are far more practical than a Mustang.

V8 Mustang sales have done pretty well, so the hard core Mustang customer is still present and accounted for. V6 sales are where the lost Mustang sales are.

 

Of that sector the only model that stands out as an image car for me would be the Scion XB's. The rest look like downsized minivans, if that's possible. I guess that's popular with the family sector. The Scion looks like a box although the new model does have some round corners

It's a shame the V6's aren't doing better. I think it's a great value especially with 30MPG easily attainable (did that in a rental BTW) and it's the best looking high production car on the road. (except the GT's and above of course)

 

Scoin Xb has no image, it's bought by old people and fleets. Kids I knoiw don't want any part of an Xb. Rugged looking stuff is in with them.

Here's an example of sales:

Vehicle Nov 2007 . Nov 2006 . change
Escape ..12,383 ..... 10,126 ... +22.3%
Edge .... 12,594 ......... 0 ......... NA
Mustang ..7,352 ..... 10,230 ... -28.1%
Explorer . 8,609 ...... 10,599 ... -18.8%
Expedition5,627 ....... 7,672 .... -26.7%

Pretty easy to see where the market is headed.

 

Dec was another weak month for Mustang sales @ 8,315, down 26% from Dec 06.

Sales for calender year 2007 were 134,626, down 20% from 2006.

Ford better get cracking on that refresh.

 

I'd hazard a guess that plummeting home values are biting into this more so than people actually being tired of the S-197's current style.