Mustang Sales for April - Wow!
Shelby GT500 Member
Joined: July 21, 2004
Posts: 2,924
Likes: 1
From: New Jersey
Originally posted by Jack Frost@May 4, 2005, 11:15 AM
The key metric for Ford is how many NEW buyers the '05 Mustang is attracting to Ford products.
Those April mustang figures may look great, but if most of it is comprised of repeat Mustang buyers, such as myself...then it could be bittersweet...especially in the long term as mentioned in another post.
The stated aim of the '05 is to get younger customers into a Mustang, and then hope they trade up to more premium Fords. If the '05 Mustang is not attracting a new breed of buyers...then Ford is in real trouble.
There are those of us here on this board that think the future is not bright for Ford due to certain cost cutting, performance sacrificing design decisions that Ford made with the '05 Mustang.
The key metric for Ford is how many NEW buyers the '05 Mustang is attracting to Ford products.
Those April mustang figures may look great, but if most of it is comprised of repeat Mustang buyers, such as myself...then it could be bittersweet...especially in the long term as mentioned in another post.
The stated aim of the '05 is to get younger customers into a Mustang, and then hope they trade up to more premium Fords. If the '05 Mustang is not attracting a new breed of buyers...then Ford is in real trouble.
There are those of us here on this board that think the future is not bright for Ford due to certain cost cutting, performance sacrificing design decisions that Ford made with the '05 Mustang.
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