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2005 Mustang Pre-Availability Motoring Review-10/2004

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Old Oct 7, 2004 | 05:21 AM
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2005 Mustang Pre-Availability Motoring Review-10/2004

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2005 Mustang heading Ford's charge for sales

September 28, 2004

Detroit, Michigan - Ford has launched its 2005 Mustang, the fifth generation of the iconic sports car the company sorely needs to help lift sluggish US sales.

The new car, built at the AutoAlliance International plant in Flat Rock that Ford co-owns with Mazda, is scheduled to reach US showrooms in November.

The base price for a V6 version will be $19 410 (R124 000) while the V8 GT version will start at $24 995 (R160 000).

The new car's design has received kudos from analysts and Mustang enthusiasts for marrying design cues from the 1960s with modern enhancements
The new car's design has received kudos from analysts and Mustang enthusiasts...
.

The three-element tail lights, for example, hark back four decades to Mustang's origins but the new 4.6-litre, 225kW engine has more than 50% more power than the V8 in the classic 1964 model.

"America, your car is ready," said Jim Padilla, Ford's chief operating officer, at a gathering of workers, reporters and others at the plant.

"The Mustang is the exclamation point of Ford's product onslaught."

Ford is in the process of launching nine new or revamped vehicles in 90 days, including nameplates such as the Ford Five Hundred, the company's new flagship sedan, and the Freestyle crossover vehicle.

Ford has dubbed 2004 "Year of the Car" although the company's car sales were down 14.2% for the first eight months of this year, including a 10% drop in Mustang business, according to Autodata.

Overall vehicle sales were off nearly five percent
...for marrying design cues from the 1960s with modern enhancements
.

In addition, Ford could lose its long-held title as the nation's best-selling automotive brand to Chevrolet .

In a research report, Merrill Lynch's John Casesa said Ford's new products "present some opportunities and some challenges".

The popularity of crossover vehicles that, typically, contain the characteristics of a car, minivan and SUV, and Ford's large distribution network bode well for the Freestyle.

However Casesa noted that the Five Hundred would compete in an already crowded field of large sedans that he predicts "will continue to decline as a percentage of the market".

Last edited by shaneyusa; Sep 13, 2023 at 06:10 PM. Reason: Expanded Description
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