05 WILL have incentives
Thanks to Donroy over at the GTAMC..
Financial Times
GTAMC Forums
Financial Times
GTAMC Forums
Ford Motor Company plans to offer low-interest loans to encourage sales of the new version of its iconic Mustang sports car when the vehicle goes on sale this autumn.
Steve Lyons, president of Ford's "blue oval" division, told the Financial Times that such schemes could last from six to 12 months.
"We will probably launch with modest incentives but they'll probably be interest rate programmes," he said.
The disclosure is a further sign that Detroit's executives accept they are unlikely to sell a planned wave of new products in the US this year without resorting to some level of consumer financing incentives.
It is also another indication that, while incentive levels have moderated in recent months, US consumers still expect deals from carmakers.
Edmunds.com, a California-based automotive consultancy, is on Monday expected to release a report on incentives showing that Volkswagen and BMW, the German carmakers, increased such offers substantially in the first three months of this year after sluggish sales.
Jesse Toprak, director of the consultancy's pricing and market analysis, said Ford needed to offer some incentives on the new Mustang because the US sports car market was becoming more competitive.
Nissan, the Japanese carmaker controlled by France's Renault, and Hyundai of South Korea have launched new products.
He said: "There will be many loyal purchasers of the Mustang who'll buy without any incentives but the goal is to keep market share in the sports car segment so in order to stay competitive you have to lure buyers from your competitors."
Ford's new Mustang, the first new version of the car in a decade, accounts for less than 5 per cent of Ford's total US sales.
But the carmaker considers the vehicle vital to its efforts to attract customers to its full range because of the Mustang's resonance in US motoring culture.
Art Spinella, president of Oregon-based automotive forecaster CNW Marketing, said: "I think the Mustang will do very well so I'm a little surprised they'd be putting incentives on so quickly. But they obviously want a very strong start to the vehicle."
Ford is in the third year of a multi-billion dollar programme of cost-cuts and product launches it has said should deliver $1.5bn-$1.7bn in automotive earnings in North America this year.
The company has sold more than 8m Mustangs since the model was launched 40 years ago this week. According to Edmunds.com, the current model accounts for 27 per cent of the US market for two-door sports cars priced less than $35,000.
Ford has pledged to sell the basic Mustang, equipped with a V6 engine, for less than $20,000, making it one of the most affordable sports cars in the US.
Steve Lyons, president of Ford's "blue oval" division, told the Financial Times that such schemes could last from six to 12 months.
"We will probably launch with modest incentives but they'll probably be interest rate programmes," he said.
The disclosure is a further sign that Detroit's executives accept they are unlikely to sell a planned wave of new products in the US this year without resorting to some level of consumer financing incentives.
It is also another indication that, while incentive levels have moderated in recent months, US consumers still expect deals from carmakers.
Edmunds.com, a California-based automotive consultancy, is on Monday expected to release a report on incentives showing that Volkswagen and BMW, the German carmakers, increased such offers substantially in the first three months of this year after sluggish sales.
Jesse Toprak, director of the consultancy's pricing and market analysis, said Ford needed to offer some incentives on the new Mustang because the US sports car market was becoming more competitive.
Nissan, the Japanese carmaker controlled by France's Renault, and Hyundai of South Korea have launched new products.
He said: "There will be many loyal purchasers of the Mustang who'll buy without any incentives but the goal is to keep market share in the sports car segment so in order to stay competitive you have to lure buyers from your competitors."
Ford's new Mustang, the first new version of the car in a decade, accounts for less than 5 per cent of Ford's total US sales.
But the carmaker considers the vehicle vital to its efforts to attract customers to its full range because of the Mustang's resonance in US motoring culture.
Art Spinella, president of Oregon-based automotive forecaster CNW Marketing, said: "I think the Mustang will do very well so I'm a little surprised they'd be putting incentives on so quickly. But they obviously want a very strong start to the vehicle."
Ford is in the third year of a multi-billion dollar programme of cost-cuts and product launches it has said should deliver $1.5bn-$1.7bn in automotive earnings in North America this year.
The company has sold more than 8m Mustangs since the model was launched 40 years ago this week. According to Edmunds.com, the current model accounts for 27 per cent of the US market for two-door sports cars priced less than $35,000.
Ford has pledged to sell the basic Mustang, equipped with a V6 engine, for less than $20,000, making it one of the most affordable sports cars in the US.
Great news.
Hate to say I, but as I and some others said all along ..... you should not pay MSRP for this car new or otherwise when Ford want to sell 180,000 of them.
Ford is smart. They want to get as many people driving their new flagship mustang as possible to establish an even larger fan base. Plus, people who buy mustangs often stick with Ford for other cars/trucks.
Ford wants this car to be affordable to all and IMO, won't be price gouging. Supply may be a bit short and delievery times may be a few months at first but they will sell these things below MSRP.
Hate to say I, but as I and some others said all along ..... you should not pay MSRP for this car new or otherwise when Ford want to sell 180,000 of them.
Ford is smart. They want to get as many people driving their new flagship mustang as possible to establish an even larger fan base. Plus, people who buy mustangs often stick with Ford for other cars/trucks.
Ford wants this car to be affordable to all and IMO, won't be price gouging. Supply may be a bit short and delievery times may be a few months at first but they will sell these things below MSRP.
well, ford better not price gouge. i'm saying right now, there's no way in heck i'm spending $30K on a GT when there are so many other great cars like the 350z which can be had for $26K.
EDIT: Potty mouth. If you don't like the language filter, find another place to post please.
EDIT: Potty mouth. If you don't like the language filter, find another place to post please.
Originally posted by 2005 GT@Apr. 19th, 2004, 2:07 PM
EDIT: Potty mouth. If you don't like the language filter, find another place to post please.
EDIT: Potty mouth. If you don't like the language filter, find another place to post please.
How can you even compare the GT to the 350Z? Doesn't even come close. Base price on a 350Z is $27K anyway. Adding minimal packages quickly brings you up over the $30k mark. That doesn't even give you leather. To get leather you have to spend $34k. After all that money the GT will still smoke that car on the track.
Ricer wannabe.
Guys, you'd be far far better served getting a loan through your bank (or even better, credit union if you can join one) than through Ford. I will never finance a vehicle through the automaker's credit agency. They'll always find a way to front-load the interest so that even if you pay it off early, they're going to charge you the same amount as if you paid it off over five years. Ford Credit's gonna get their cut, believe me heh.
If Ford is serious about incentives, they need to also offer something besides financing, IMO.
If Ford is serious about incentives, they need to also offer something besides financing, IMO.
Originally posted by dustindu4+Apr. 19th, 2004, 2:45 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (dustindu4 @ Apr. 19th, 2004, 2:45 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-2005 GT@Apr. 19th, 2004, 2:07 PM
EDIT: Potty mouth. If you don't like the language filter, find another place to post please.
EDIT: Potty mouth. If you don't like the language filter, find another place to post please.
How can you even compare the GT to the 350Z? Doesn't even come close. Base price on a 350Z is $27K anyway. Adding minimal packages quickly brings you up over the $30k mark. That doesn't even give you leather. To get leather you have to spend $34k. After all that money the GT will still smoke that car on the track.
Ricer wannabe. [/b][/quote]
The 350 is actually very comparable. Many will smoke the current Gt on a strip. On a TRACK there is no real comparison as the 350 has IRS and perfect 50/50 weight distro.
The 350z is a very ncie car. So is the 05 Dont hate for no reason.
You know, if I wasn't craving American Muscle, I would get that 350Z. Thats really an all around better car. It handles better than the new mustang, its just as fast. It may have 12 less HP, but it will still be pretty much neck and neck with the new mustang on the drag strip. Don't get me wrong, I am a mustang fan, but that Z just looks and performs better than the stang. I have a Nissan and I know that the quality is really good. Those cars will last well over 300k miles. My mom had a 280Z and it was TIGHT! It was fast and it talked to you. The only problem is that you could feel every bump on the road. My 200SX is sort of like that. But anywayz, I'm leaning more toward a Shadow Grey Mach1 mustang, because when the new car comes out, the price of the current models will drop and the new one will most likely start at over 30k, believe it, and the insurance on that new GT will be higher than the older mach1 (2004) I know the new GT is supposed to be an all around better car, but I still love the styling of the current model. I think it still looks just a little bit better than the new one. The designers could've done better with the 05, but I do love the interior.
350z is a good track car but the styling does nothing for my masculinity. Kind of wimpy and porky looking IMO.
Lets see some track tests before we say the z has the advantage over the new stang.
The z will not keep up with the 05 GT in the quarter. There will be at least a 0.5sec difference I predict.
Lets see some track tests before we say the z has the advantage over the new stang.
The z will not keep up with the 05 GT in the quarter. There will be at least a 0.5sec difference I predict.
Originally posted by eleanorslover@Apr. 19th, 2004, 5:04 PM
but that Z just looks and performs better than the stang.
but that Z just looks and performs better than the stang.
WHAT????? :angry: :angry: :angry:
what is wrong with your vision, its one of the ugliest things on the road
Originally posted by Rakshas@Apr. 20th, 2004, 3:07 AM
Beauty is in the eye of the beholder.
When I see a stang on the road I barely notice.
Z's are giving me neck problems. It looks so damns sexy!
Beauty is in the eye of the beholder.
When I see a stang on the road I barely notice.
Z's are giving me neck problems. It looks so damns sexy!



