2020 Ford Mustang Bullitt Receives a Slight Price Bump
Playing Steve McQueen will cost you $1,215 more in 2020, despite not having any significant changes.
It seems like the Highland Green paint is barely dry on the 2019 Ford Mustang Bullitt, seeing as how the car was just unveiled in January. But in the world of automobiles, the model years march on regardless. That means the 2020 Bullitt will be here before long, of course. But according to a report by the gurus at Cars Direct, you might be better off going with the current model. Because despite a lack of significant changes, the newer Bullitt will cost you more.
Cars Direct got the news straight from a Ford spokesperson, who confirmed that the 2020 model will start out at $48,905 including a $1,095 destination charge. That’s exactly $1,215 more than the 2019’s starting price of $47,690. It’s a modest increase, of course, given the Bullitt’s premium price tag to begin with. Especially when you consider the fact that most changing hands also carry a dealer markup of some sort.
And truthfully, anyone buying a Bullitt over a regular Mustang GT probably isn’t concerned with content per dollar. If they were, they’d just opt for the GT and its much more palatable $36,725 base price. Essentially, for that extra 12k, you get 20 more horsepower, some premium options, and a bunch of badging. No, people buy the Bullitt not because it’s a bargain, but because it’s undeniably cool.
Thus, we’re pretty sure Ford will still sell every Bullitt that it builds, despite this bump in price. And most likely, at least in the short term, folks will also be paying dealer markups on top of that. Because when you get a chance to play Steve McQueen in real life, do silly things like money really matter?
Photos: Ford Motor Company