50th Anniversary at my local dealer
#21
Legacy TMS Member
I would say that your example is due to the auto business. The industry set the model (which I believe is broken - hence the massive failures a few years ago, and the decades long/ongoing mistrust by consumers) and so no doubt customers asked Tesla for a discount. Customers are conditioned after being screwed so often by a large number (not all) of car hacks. Before GM took over Saturn, they also used the fixed price model, and it was a pleasurable experience. A customer being frugal is not being cheap, nor is a company (small business or large corporation) greedy for factoring in a reasonable profit. The transaction should be win-win.
#24
Mach 1 Member
Mathematically... And based on previous Ford precedent... The 14 MY should be the 50th Anniversary...
#26
THE RED FLASH ------Moderator
In addition, Ford never referred to the Mustang as a 64 1/2 model but was rather given that title by the Mustang community and the press due to the car's introduction in the spring.. Therefore as a direct result, the 64 1/2 label has stuck with the car ever since..
With that being said, Ford's precedent is accurate, as the 15 MY is mathematically correct and marks the 50th anniversary of the Ford Mustang..
#27
THE RED FLASH ------Moderator
That's 100% accurate ! They were built in spring of 1964 and were all designated with 1965 vin numbers.. As the production run for the 65 model year was already underway by then
Last edited by m05fastbackGT; 12/28/14 at 04:57 PM.
#28
Mach 1 Member
The 40th and 45th Anniversary Mustangs would disagree! 2004 plus 10 is 2014 and 2009 plus 5 is 2014. Unless you guys are young enough to be Common Core Mathletes! :-) That comment probably would have gone over better in the 10-14 Section though... :-)
#29
That's marketing for you. Perception is reality is likely their motto. Boss says "we need to up sales", marketing guys start fabricating facts and POOF. Now we have a discrepancy. Marketing guys will say they were told to do it.
In reality you could go either way. As it is, the 2015 being called 50 year anniversary is technically correct. Releasing the first cars in 2014 still mirrors what happened in 1964.
That said, everyone calls the first Mustangs 64 1/2's so I see your point.
In reality you could go either way. As it is, the 2015 being called 50 year anniversary is technically correct. Releasing the first cars in 2014 still mirrors what happened in 1964.
That said, everyone calls the first Mustangs 64 1/2's so I see your point.
#30
Mach 1 Member
I see both sides too... Just felt like stirring the pot a little! :-) And in the grand scheme of things it doesn't matter at all. Next year they will release the GT350 and the year after that there will be some other "Special Edition" marketing plan to sell more cars...
#32
I saw one south of Fort Worth for under $50k.
Someone refresh my memory. I recall the Anniversary limited run was loaded with every option, but I seem to remember it was missing one thing like adaptive cruise. Am I remembering correctly?
Someone refresh my memory. I recall the Anniversary limited run was loaded with every option, but I seem to remember it was missing one thing like adaptive cruise. Am I remembering correctly?
#33
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47k at my local dealership. :-)
#34
Super Boss Lawman Member
Brandon ! I really hate to disagree, but that is not accurate.. The original 64 1/2 Mustang was technically introduced by Ford on April 17th of 1964 as a 1965 model.. In addition, Ford never referred to the Mustang as a 64 1/2 model but was rather given that title by the Mustang community and the press due to the car's introduction in the spring.. Therefore as a direct result, the 64 1/2 label has stuck with the car ever since.. With that being said, Ford's precedent is accurate, as the 15 MY is mathematically correct and marks the 50th anniversary of the Ford Mustang..
#35
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Charliehorse, I'm not here to disappoint anyone. You should take a look at my dealership's website sometime to see how deeply we discount everything. You won't find any of our new vehicles priced at MSRP or above. Even our hard-to-find SVT Raptors are priced below MSRP.
My personal stance, however, is that every time someone cries "dealers shouldn't be allowed to charge over MSRP" I can't help but agree as long as that means we don't have to give anything away for less than MSRP. It's a two-way street.
Ford has spent the last decade or so squeezing the gap between dealer cost and MSRP, so margins are shrinking quickly. Customers continue to want bigger and bigger discounts all the time. Vendors keep charging us more and more for their services at an alarming rate. Car dealers used to make a fortune once upon a time. My, how the tide has turned.
More than just semantics, MSRP is simply a suggestion from the manufacturer - hence the term "manufacturer's SUGGESTED retail price. Profit is not a dirty word. Dealers are not charities. And, when a dealer asks for more than MSRP, most consumers are smart enough to negotiate a transaction price that both parties agree to.
#36
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- Ford offered 20th Anniversary Mustangs in 1984. They were white with red GT350 stripes.
- Ford put Mustang "25 Year" dash badges on late 1989 and 1990 Mustangs.
- Ford offered special 35th anniversary Mustangs in 1999.
- Ford offered special 40th anniversary Mustangs in 2004.
- 2009 Mustangs had horseshoe shaped "45 Year" fender badges.
Now Ford has given up on model years ending in 4's and 9's and decided to make the 2015 Mustang the 50th anniversary. That's incredibly inconsistent, but makes sense as they can hype the all-new 6th gen Mustang much better as a 50th anniversary year instead of celebrating the outgoing model.
I wonder how well my "49th Anniversary" Mustang will hold its value over time.
#39
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Plus with sticker at 46 , a big upcharge is already built in from Ford for the 50th.
And again - the auto business is one of the few industries in America that openly operate with "gouge as much as you can", and have pissed off consumers far and wide by their greedy antics. Compare that to the vast majority of businesses/industries that wouldn't touch that model with a ten foot pole, yet are successful, profitable, and have a good reputation with consumers. The companies set pricing (not the salesman/sales 'manager'/finance 'manager' ), and then run sales and promotions for the "now factor" to move inventory, yet make a profit without generating consumer hatred like the auto industry does.
Last edited by cdynaco; 12/28/14 at 11:51 PM.