Mercury Going The Way of The Dodo?
5/27/10, 08:03 PM
#1
Mercury Going The Way of The Dodo?
5/27/10, 11:18 PM
#2
Legacy TMS Member
Was just a matter of time, Ford has long since allowed Mercury to wither on the vine (which seemed to be the plan all along).
Its a shame Ford could not have reinvented Mercury like GM has done with Buick and Cadillac. Treated right, Mercury might have been a good channel for Fords EU and OZ cars.
Its a shame Ford could not have reinvented Mercury like GM has done with Buick and Cadillac. Treated right, Mercury might have been a good channel for Fords EU and OZ cars.
5/28/10, 08:58 AM
#9
Legacy TMS Member
Most likely a matter of available resources and allocation. How would they make Mercury distinctive without taking goodies out of the Ford pipeline? And there's no point in Mercury simply being badge-engineered. That's just a long, slow road to death.
Mercury would have to be re-invented. It would become very niche, which would likely mean high-dollar, high-margin vehicles.
Wait, I think that is the plan for Lincoln.
Yeah, it's been a long, long time since Mercury had any distinctiveness.
A very long time since the "sign of the cat".
Mercury would have to be re-invented. It would become very niche, which would likely mean high-dollar, high-margin vehicles.
Wait, I think that is the plan for Lincoln.
Yeah, it's been a long, long time since Mercury had any distinctiveness.
A very long time since the "sign of the cat".
5/28/10, 10:48 AM
#11
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...or not enough, she was the best part of Mercury by far for the past few years!
5/29/10, 07:08 AM
#12
Tasca Super Boss 429 Member
I had a long conversation with the owner of the local Ford Lincoln-Mercury dealer yesterday.
He said the official decision will be made next month.
He said it is a done deal.
They closed their own Massachusetts Lincoln-Mercury only store (no Ford) last week.
.
He said he noticed the brand was being killed when they stopped making a small Mercury to compete against Honda,Toyota etc.
He said the official decision will be made next month.
He said it is a done deal.
They closed their own Massachusetts Lincoln-Mercury only store (no Ford) last week.
.
He said he noticed the brand was being killed when they stopped making a small Mercury to compete against Honda,Toyota etc.
6/2/10, 04:00 PM
#14
Tasca Super Boss 429 Member
6/2/10, 04:02 PM
#15
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