Ford Ranger
4/4/13, 02:12 PM
#4
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Yep. The f150 was killing it in sales. I mean do you want a 1/4 ton truck, or just buy the 1/2 ton for a few thousand more? The ranger MPG weren't even much better 
4/4/13, 07:00 PM
#5
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4/5/13, 07:12 AM
#7
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I had a 2001 and it was the perfect size for me.
They should've kept it, made it just a smidge bigger, update the drivetrains, and a typical re-design/interior update ... there's still a market for a truck that size, just not as big as it used to be.
And for God's sake, start offering a diesel engine like they have been overseas for years ...
They should've kept it, made it just a smidge bigger, update the drivetrains, and a typical re-design/interior update ... there's still a market for a truck that size, just not as big as it used to be.
And for God's sake, start offering a diesel engine like they have been overseas for years ...
4/5/13, 03:36 PM
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I may seem to come down on you a little hard, sorry in advance.
So it really wasn't the perfect size, and it had to grow. Longer? Wider? Both? Do you think that 30-year-old ladder frame platform could grow without significant investment?
So you've made it bigger, given it updated drivetrains, and improved the interior all so you can sell to a significantly smaller number of buyers? How does Ford afford those updates, on a bigger trick with an updated or new platform, while keeping the price below that of an F-150, and make money in a smaller market?
Trust me, folks, Ford loves to make money and if they thought they could by updating the old ranger or figuring a way to get the T6 into this market, they would.
Trust me, folks, Ford loves to make money and if they thought they could by updating the old ranger or figuring a way to get the T6 into this market, they would.
4/5/13, 08:16 PM
#9
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It's not really that small of a market, Ford could've easily sell 70,000-100,000 of them per year ... which is a lot more than they sell much cheaper Fiestas.
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