F-150 'Raptor' Mule Spotted Again.
6/20/08, 04:43 AM
#4
6/20/08, 07:58 AM
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6/20/08, 08:47 PM
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6/20/08, 11:52 PM
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You're gonna have a hard time convincing most people of the financial sensibility of that.
6/21/08, 04:44 AM
#8
Do you know the cost of the project? Do you know the results of any market research and analysis FMC performed on not only the sales of the Raptor but aftermarket parts?
Not those who plan to purchase . . . .
6/21/08, 09:35 AM
#10
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Performance minded pickup truck drivers in the middle of an oil crisis? Enough of them to warrant Ford pouring valuable resources into such a niche market at such an economically tough time?
You're gonna have a hard time convincing most people of the financial sensibility of that.
You're gonna have a hard time convincing most people of the financial sensibility of that.
6/21/08, 08:26 PM
#11
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I think we have enough empirical data from the past decade to aptly demonstrate that Ford's supposed market research and analysis was fundamentally flawed on several occasions, as demonstrated by their over reliance on truck and SUV sales. Had Mulally not come along when he did, the old guard fully intended to march right over the cliff using that strategy >>
[Mulally] nixed Ford’s plan to focus almost exclusively on trucks for the U.S. market, an approach that brought the company to the brink of disaster after gas prices soared three years ago.
It seems like it's the right product at the wrong time. It'll be interesting to see if this thing meets sales projections.
6/22/08, 07:16 AM
#12
Yeah, and I'd like to see the market research and analysis the geniuses performed when they decided to introduce the Lincoln Mark LT pickup truck.
I think we have enough empirical data from the past decade to aptly demonstrate that Ford's supposed market research and analysis was fundamentally flawed on several occasions, as demonstrated by their over reliance on truck and SUV sales. Had Mulally not come along when he did, the old guard fully intended to march right over the cliff using that strategy >>
[Mulally] nixed Ford’s plan to focus almost exclusively on trucks for the U.S. market, an approach that brought the company to the brink of disaster after gas prices soared three years ago.
It seems like it's the right product at the wrong time. It'll be interesting to see if this thing meets sales projections.
I think we have enough empirical data from the past decade to aptly demonstrate that Ford's supposed market research and analysis was fundamentally flawed on several occasions, as demonstrated by their over reliance on truck and SUV sales. Had Mulally not come along when he did, the old guard fully intended to march right over the cliff using that strategy >>
[Mulally] nixed Ford’s plan to focus almost exclusively on trucks for the U.S. market, an approach that brought the company to the brink of disaster after gas prices soared three years ago.
It seems like it's the right product at the wrong time. It'll be interesting to see if this thing meets sales projections.
I concur with being thankful for Mulally because FMC would most likely be, as you mentioned above, marching over the cliff right about now.
6/22/08, 09:12 AM
#13
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Performance minded pickup truck drivers in the middle of an oil crisis? Enough of them to warrant Ford pouring valuable resources into such a niche market at such an economically tough time?
You're gonna have a hard time convincing most people of the financial sensibility of that.
You're gonna have a hard time convincing most people of the financial sensibility of that.
6/23/08, 01:30 AM
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So why was everyone, at that same time, downsizing their vehicles then? GM did it in '77 and Ford did it in '79.
Dodge produced Lil Red Express in '78 and '79.
Dodge produced Lil Red Express in '78 and '79.
6/23/08, 04:21 PM
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1977 Ford LTD
1978 Chrysler Cordoba
1979 Buick LeSabre
Real downsizing didn't truly take off until 1980+. But even at that point, American 'mid-sized' cars were still larger than European full sized models.
6/24/08, 01:24 AM
#18
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Like I said, downsizing at Ford didn't take place until 1979. So why is there a picture of '77 LTD?
And that LeSabre from your picture was a lot smaller than previous model (15 inches shorter and 800 lbs lighter).
And that LeSabre from your picture was a lot smaller than previous model (15 inches shorter and 800 lbs lighter).
Last edited by Zastava_101; 6/24/08 at 01:25 AM.
