Autoweek SVT article
#1
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http://autoweek.com/cat_content.mv?port_co...t_code=01698931
This pretty much rules out the possibility of a high performance V6 in the Mustang.
This pretty much rules out the possibility of a high performance V6 in the Mustang.
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While there is some truth to that -- remember the mid '80's SVO and GT -- I think there is indeed room for the two cars - a Hi-Po V6 vs V8 GT - for distinct personalities. Whether that disctintiveness is enough to translate into enough sales for a business case is another matter.
A V6-based Hi-Po model, whether SVT badged or not, would undoubtedly emphasize handling and overall balance to a much higher degree, plus some insurance affordability for younger drivers.
However, if the earlier SVO vs GT experience is any indications - the SVO died in the market place - typical performance Mustang buyers aren't too open to such subtleties, prefering cheap price and simple straight line oomph, at least the typical '80's Mustang buyer. Both the SVO had very similar straight line speed, but the SVO had a much improved chassis and interior but a significantly higher price over the fast but brutish GT.
Whether this is still true with new and changing demographics and tastes, I'm not sure. A Hi-Po V6 might make for an effective inroad into the import tuner market as that might better match their tastes than a brutish V8 hot rod (as they might perceive, rightly or wrongly, the GT).
When the Duratec 3.5 comes on line, I could envision coupling that with a six-speed and uprated IRS chassis to make something that might effectively go up against the 350Z and other similar models (new Supra?). Maybe not as a full-on SVT model but perhaps as an RS, which I think is a nomenclature Ford will use on other less than full-bore performance models. Such a car would likely have similar straight line performance to a GT but much better chassis dynamics due to the more sophisticated suspension and smaller/lighter motor. It would cost more than a GT too, though far cheaper insurance might mitigate that considerably for younger buyers.
Oh well, interesting to contemplate anyway.
A V6-based Hi-Po model, whether SVT badged or not, would undoubtedly emphasize handling and overall balance to a much higher degree, plus some insurance affordability for younger drivers.
However, if the earlier SVO vs GT experience is any indications - the SVO died in the market place - typical performance Mustang buyers aren't too open to such subtleties, prefering cheap price and simple straight line oomph, at least the typical '80's Mustang buyer. Both the SVO had very similar straight line speed, but the SVO had a much improved chassis and interior but a significantly higher price over the fast but brutish GT.
Whether this is still true with new and changing demographics and tastes, I'm not sure. A Hi-Po V6 might make for an effective inroad into the import tuner market as that might better match their tastes than a brutish V8 hot rod (as they might perceive, rightly or wrongly, the GT).
When the Duratec 3.5 comes on line, I could envision coupling that with a six-speed and uprated IRS chassis to make something that might effectively go up against the 350Z and other similar models (new Supra?). Maybe not as a full-on SVT model but perhaps as an RS, which I think is a nomenclature Ford will use on other less than full-bore performance models. Such a car would likely have similar straight line performance to a GT but much better chassis dynamics due to the more sophisticated suspension and smaller/lighter motor. It would cost more than a GT too, though far cheaper insurance might mitigate that considerably for younger buyers.
Oh well, interesting to contemplate anyway.
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When the Duratec 3.5 comes on line, I could envision coupling that with a six-speed and uprated IRS chassis to make something that might effectively go up against the 350Z and other similar models (new Supra?).
#5
The V6 has and been and should remain, a low-buck entry-level powerplant.
A high-optioned hipo V6 would probably be in the Mustang GT price range, and it would not sell well IMO.
I would love to see a lot of hop-up parts available to the V6 crowd, mostly young people who need the cheaper insurance. That way you get the young'uns hooked on RWD american power.
A high-optioned hipo V6 would probably be in the Mustang GT price range, and it would not sell well IMO.
I would love to see a lot of hop-up parts available to the V6 crowd, mostly young people who need the cheaper insurance. That way you get the young'uns hooked on RWD american power.
#6
Originally posted by rhumb@Mar. 23rd, 2004, 1:38 PM
Maybe not as a full-on SVT model but perhaps as an RS, which I think is a nomenclature Ford will use on other less than full-bore performance models.
Maybe not as a full-on SVT model but perhaps as an RS, which I think is a nomenclature Ford will use on other less than full-bore performance models.
But yeah, I agree, a Duratec 35 powered ST would be cool.
#7
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Not any breaking news, but, it is good to hear SVT Mustang in the press. Particularly interesting is the statement "we still have '04 product" Hopefully they are dragging their feet on announcements to help sell the '04. When their stock dwindles, they should start filling us in on my next car.
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I'm glad ford has John Coletti in there, because we need a high performance V6 about like we need a hole in our head! Like he said if you want performance get the V8, the V6 is the bread and butter car not a performance car.
#10
I don't think the "issue" with the mid eighties SVO was that Mustang buyers don't appreciate great handling. IMHO the problem is the fact that
the great handling SVO was packing a four under the hood...turbo or otherwise. I own a Turbo Coupe, so I appreciate the bang for the buck and easy modability this motor offers. But, it seems obvious to me that the Mustang is more or less about V-8 power....wether that be a straight-line, drag strip hero; or a V-8 powered corner carver like the Boss 302.
Take that mid-eighties SVO and replace that turbo four with a standard 5.0L HO motor of the era (obviously compensating for weight). Yes, handling would have suffered due to the higher weight motor. But, does anyone seriously doubt it would have been much more popular with a V-8 even at it's still high price and somewhat limited (compared to the "real" SVO) handling capabilities.? I don't...not for a second.
the great handling SVO was packing a four under the hood...turbo or otherwise. I own a Turbo Coupe, so I appreciate the bang for the buck and easy modability this motor offers. But, it seems obvious to me that the Mustang is more or less about V-8 power....wether that be a straight-line, drag strip hero; or a V-8 powered corner carver like the Boss 302.
Take that mid-eighties SVO and replace that turbo four with a standard 5.0L HO motor of the era (obviously compensating for weight). Yes, handling would have suffered due to the higher weight motor. But, does anyone seriously doubt it would have been much more popular with a V-8 even at it's still high price and somewhat limited (compared to the "real" SVO) handling capabilities.? I don't...not for a second.
#11
Originally posted by ford1@Mar. 23rd, 2004, 5:49 PM
I'm glad ford has John Coletti in there, because we need a high performance V6 about like we need a hole in our head! Like he said if you want performance get the V8, the V6 is the bread and butter car not a performance car.
I'm glad ford has John Coletti in there, because we need a high performance V6 about like we need a hole in our head! Like he said if you want performance get the V8, the V6 is the bread and butter car not a performance car.
It might not be something that you'd buy, but I think it makes business sense, and anything that is good for Ford is good for Ford fans, IMO.
#12
Originally posted by Galaxieboy@Mar. 23rd, 2004, 4:33 PM
The V6 has and been and should remain, a low-buck entry-level powerplant.
A high-optioned hipo V6 would probably be in the Mustang GT price range, and it would not sell well IMO.
I would love to see a lot of hop-up parts available to the V6 crowd, mostly young people who need the cheaper insurance. That way you get the young'uns hooked on RWD american power.
The V6 has and been and should remain, a low-buck entry-level powerplant.
A high-optioned hipo V6 would probably be in the Mustang GT price range, and it would not sell well IMO.
I would love to see a lot of hop-up parts available to the V6 crowd, mostly young people who need the cheaper insurance. That way you get the young'uns hooked on RWD american power.
#13
Originally posted by dave 02 gt+Mar. 24th, 2004, 3:13 AM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (dave 02 gt @ Mar. 24th, 2004, 3:13 AM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-Galaxieboy@Mar. 23rd, 2004, 4:33 PM
The V6 has and been and should remain, a low-buck entry-level powerplant.
A high-optioned hipo V6 would probably be in the Mustang GT price range, and it would not sell well IMO.
I would love to see a lot of hop-up parts available to the V6 crowd, mostly young people who need the cheaper insurance. That way you get the young'uns hooked on RWD american power.
The V6 has and been and should remain, a low-buck entry-level powerplant.
A high-optioned hipo V6 would probably be in the Mustang GT price range, and it would not sell well IMO.
I would love to see a lot of hop-up parts available to the V6 crowd, mostly young people who need the cheaper insurance. That way you get the young'uns hooked on RWD american power.
good thing I'm 25!
#15
I don't know what would sell, but I know what I would buy.
I would buy a value-priced V6 "performance model" that put an emphasis on fun-to-drive and balanced performance. Leave the impressive numbers to the GT and up crowd.
So, say I could walk into a Ford dealership and get a package that looks like this:
V6 Mustang Coupe
ST Package
including - dual exhaust, performance rear, handling package, performance tires, etc.
Say tweaks to the exhaust and intake provided another 5 - 10 hp (say to 215) and the supension tweaks gave me a tossable, well balanced, good handling car. I'd pay an extra $1000 - $1500 for a package like that. With proper gearing, it might dip under 7 seconds to 60 and do the quarters in the low 15s. If I could buy that car for around $CDN25,000, it would be a much more attractive choice for me than a $CDN30,000+ GT.
Such a car might be the basis for a Ford-sponsored grassroots racing program in an SCCA Autocross division. Again, the emphasis would be on low-buck fun, not killer hp.
Keep in mind that I'm 37, married with a mortgage and a new son. I'm not looking to impress anyone with my car and certainly don't need to beat the next guy across the intersection. For me, it's about a car that I like and that is fun to drive in a wide range of conditons. As well, it has to be affordable. A V6 Mustang ST as described would fit the bill.
I would buy a value-priced V6 "performance model" that put an emphasis on fun-to-drive and balanced performance. Leave the impressive numbers to the GT and up crowd.
So, say I could walk into a Ford dealership and get a package that looks like this:
V6 Mustang Coupe
ST Package
including - dual exhaust, performance rear, handling package, performance tires, etc.
Say tweaks to the exhaust and intake provided another 5 - 10 hp (say to 215) and the supension tweaks gave me a tossable, well balanced, good handling car. I'd pay an extra $1000 - $1500 for a package like that. With proper gearing, it might dip under 7 seconds to 60 and do the quarters in the low 15s. If I could buy that car for around $CDN25,000, it would be a much more attractive choice for me than a $CDN30,000+ GT.
Such a car might be the basis for a Ford-sponsored grassroots racing program in an SCCA Autocross division. Again, the emphasis would be on low-buck fun, not killer hp.
Keep in mind that I'm 37, married with a mortgage and a new son. I'm not looking to impress anyone with my car and certainly don't need to beat the next guy across the intersection. For me, it's about a car that I like and that is fun to drive in a wide range of conditons. As well, it has to be affordable. A V6 Mustang ST as described would fit the bill.
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Originally posted by Tone@Mar. 24th, 2004, 1:44 PM
I don't know what would sell, but I know what I would buy.
I would buy a value-priced V6 "performance model" that put an emphasis on fun-to-drive and balanced performance. Leave the impressive numbers to the GT and up crowd.
I don't know what would sell, but I know what I would buy.
I would buy a value-priced V6 "performance model" that put an emphasis on fun-to-drive and balanced performance. Leave the impressive numbers to the GT and up crowd.
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There is NO market for the ''V6 performance model'' and I for one am glad that John Coletti sees it the same way. When you get in the $22-23K mark it just makes sence to get the GT, if it's only $2-3K more to get a GT then you would be crazy not to get the GT. And if insurance rates are a concern you don't even need to be looking at a mustang.
#18
Originally posted by ford1@Mar. 24th, 2004, 5:50 PM
There is NO market for the ''V6 performance model'' and I for one am glad that John Coletti sees it the same way.
There is NO market for the ''V6 performance model'' and I for one am glad that John Coletti sees it the same way.
However, I think Ford could make some extra money by offering a spruced up V6 model (not a SVT model).
As someone else said, take the V6 put on 17" wheels (different from the GT), dual exhaust, some suspension tweaks, fancier interior, some decals or badges, different grille and a spoiler (not the GT one) and make it a $2,000 option package. Ford's incremental manufacturing cost would probably be under $500 making it a nice profit center and filling the price gap between the regular V6 and the GT.
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Originally posted by V10+Mar. 24th, 2004, 7:59 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (V10 @ Mar. 24th, 2004, 7:59 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-ford1@Mar. 24th, 2004, 5:50 PM
There is NO market for the ''V6 performance model'' and I for one am glad that John Coletti sees it the same way.
There is NO market for the ''V6 performance model'' and I for one am glad that John Coletti sees it the same way.
However, I think Ford could make some extra money by offering a spruced up V6 model (not a SVT model).
As someone else said, take the V6 put on 17" wheels (different from the GT), dual exhaust, some suspension tweaks, fancier interior, some decals or badges, different grille and a spoiler (not the GT one) and make it a $2,000 option package. Ford's incremental manufacturing cost would probably be under $500 making it a nice profit center and filling the price gap between the regular V6 and the GT. [/b][/quote]
I agree. Roush makes a killing off of this market. In fact, its probably their only segment that is making money thanx to the new Cobra. 25 grand for a V6 with lower springs, side exhaust, 17s, with new exterior trim, and aluminum pedals. Within the reach of many people looking for sporty, but insurance-challenged. The v6 special edition could end up being more of an appearance package then performance, since perf. is V8 country.