2015 Ford Mustang World Launch a Success So Far
When it was announced that the Mustang would be a global car for the 2015 model year, not many embraced the idea of the car succeeding outside of the U.S. Those people were mostly those who hated the fact that the Mustang has a 2.3-liter EcoBoost and IRS now. However, given the early numbers that Ford’s released, it seems that the Mustang is a hit in foreign markets. So, for what kinds of Mustangs are people overseas looking?
The S550s that have been built on the Ford Europe configurators have been predominantly Race Red. Seriously, out of the 500,000 that our across-the-Atlantic friends have digitally created, 20 percent have been Race Red. Black accounts for another 20 percent. Over on the Pacific side of the world, the people of China are also clicking the Race Red option, which comes on over a third of Chinese Mustang orders.
Engine-wise, the clear winner isn’t that clear at all. It’s split between the 5.0-liter V8 and the 2.3-liter EcoBoost. Over in Germany and the UK, the V8 is the victor, while in Italy, Spain, and France, the EcoBoost takes the top spot. Manual transmissions, on the other hand, account for two-thirds of all specifications no matter if the V8 or the EcoBoost is under the hood…er…bonnet.
Sixty-one percent of Europeans go with the Ebony leather interior; 28 percent of those people choose the Custom Pack, which includes:
• “Shaker Pro” premium audio system with navigation
• Climate controlled seats, reverse parking sensors
• Lustre Nickel multi-spoke 19-inch alloy wheels
• Side window chrome surrounds on the fastback model
Euro-market buyers can get their 2015 Mustangs at new Ford Store locations that are opening across the region, mostly in metropolitan areas. The first overseas Mustang shipments will hit Asia first, with Europe getting them in mid-2015. The UK’s right-hand-drive ‘Stangs will show up in the second half of this year.
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