Mustang Sales Get Boost From Younger Buyers

It appears that a little history tied to the old Ford Probe might be fueling the popularity of the new Mustang.

According to J.D. Power, 47 percent of of the new 2.3-liter EcoBoost 2015 Mustangs buyers are ages 16 to 35. Compare that to 30 percent for the 2014 model. Ford says the growth is very reminiscent of why the Probe was so popular, as highlighted in a recent MLive report.

“These young guys don’t want a V-8 all the time,” said Ford Spokesman, Chris Terry. “So that’s exactly what’s happening here years later.”

A spike in new Mustang sales in Southern California are even being attributed to the new 310-horsepower EcoBoost model.

“According to J.D. Power PIN data, the conquest rate for EcoBoost Mustang is just over 56 percent in Southern California,” said Erich Merkle, Ford sales analyst. “Almost all of our Mustang growth there can be attributed to EcoBoost.”

So say what you will, V8 purists, but the EcoBoost has been good for Mustang business.

Chime in with your thoughts on the forum. >>

Via [MLive]

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