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Old 2/18/13, 12:33 PM   #1
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Question 2015 Mustang pricing questions?

A couple of 2015 pricing questions that I'd like to know your opinions on.

1. Should we expect pricing similar to 2014 prices? Or is there going to be a bump with the new platform. If so, how much do you think?

2. If the 2015 goes on sale in April of 2014, should we expect rampant dealer markups on those first ones to hit the lots? (I'm in a discussion with another person on another forum over this one)

3. Could one expect to buy a 2015 Mustang GT at MSRP right from the start in April of 2014?

4. If there are dealer markups on the first ones, would it be reasonable to expect to get a GT at MSRP or less 3 months after the release, say July of '14?

Thanks all. Let me know what you think and I'd love to know what happened when the 2010's came out and even the 2005's as that would be a closer comparison I think.
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Old 2/18/13, 1:38 PM   #2
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Old 2/18/13, 2:59 PM   #3
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yes.....


Any real thoughts?
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Old 2/18/13, 3:27 PM   #4
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Any real thoughts?

Actually, I think "yes" answers just about all of your questions, except how much more the cost will be for the new car.

If you look back to the release of the 2005, prices were probably about (on average) somewhere in the $3000 neighborhood, depending on the trim and option levels.

The update in 2010 did not generate big increases ($800-$1000) because the drivetrains and base platform were the same as 2009. The update to new powertrains in 2001 were in the neighborhood or about $1800.

If I were to guess, I think a GT premium coupe would be around $36,000 (the MSRP for the 2013, again a year for a slight styling revision, was about $34000) but I could be way off on that guess.

I would expect a cost increase just to keep up with inflation, even if nothing changed.
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Old 2/18/13, 6:00 PM   #5
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Actually, I think "yes" answers just about all of your questions, except how much more the cost will be for the new car.

If you look back to the release of the 2005, prices were probably about (on average) somewhere in the $3000 neighborhood, depending on the trim and option levels.

The update in 2010 did not generate big increases ($800-$1000) because the drivetrains and base platform were the same as 2009. The update to new powertrains in 2001 were in the neighborhood or about $1800.

If I were to guess, I think a GT premium coupe would be around $36,000 (the MSRP for the 2013, again a year for a slight styling revision, was about $34000) but I could be way off on that guess.

I would expect a cost increase just to keep up with inflation, even if nothing changed.
Thanks for the response. I figured Boomer probably meant yes to all, hence the winking smiley in there. Sometimes you can't tell on the interwebz though.

How about dealer price gouging? Was it rampant in 2005 I wonder? I can see "market adjustment" on top end models like the GT500 or Boss302 but when it comes to the GT with so many produced I just don't see how a dealer can gouge when you can head over to the next dealer for a better deal. I'm used to GM dealers doing this a lot with limited models so I'm wondering how Ford does it.
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Old 2/18/13, 6:26 PM   #6
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prices go up regardless of a redesign, the MSRP will factor on what the cost of the technology being brought into the car will be (R+D and Build cost) among other things.

as far as dealer mark up it will come down to the usual supply and demand reaction.
if Ford has a better than expected reception of the new model there may very well be a shortage of them as a whole, or depending on how Ford's CAFE numbers are doing it's possible they may be forced to limit production on GT/SE cars..

A turbo four may keep base prices around $20K, but I wouldn't expect a GT to be much less than $35K, seems like after they get optioned up most of them tip the $40K scale pretty easily already..
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Old 2/18/13, 6:37 PM   #7
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How about dealer price gouging? Was it rampant in 2005 I wonder? I can see "market adjustment" on top end models like the GT500 or Boss302 but when it comes to the GT with so many produced I just don't see how a dealer can gouge when you can head over to the next dealer for a better deal. I'm used to GM dealers doing this a lot with limited models so I'm wondering how Ford does it.
In 2004 when the 2005s were introduced, there were dealers who marked up GTs - you can go back and find threads in this forum to that effect. And as I am sure you well know, any in-demand car, regardless of the manufacturer, could be marked up by a dealership.

The early allocations and production volumes are going to likely dictate how much and how long this might occur. After a 6-9 month period, I would expect it to settle down, unless the economy takes a dive.

I also project 2015 GTs will be hot for awhile, unless the next specialty Mustang is introduced in the same time frame. The GT500 didn't come until 2 model years into this generation of Mustang production.
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Old 2/18/13, 6:43 PM   #8
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Actually, I think "yes" answers just about all of your questions, except how much more the cost will be for the new car.

If you look back to the release of the 2005, prices were probably about (on average) somewhere in the $3000 neighborhood, depending on the trim and option levels.
Did you mean $30,000? Or $3K increase?

My 2006 GT Premium with side airbags sticker'ed at $27,000
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Old 2/18/13, 6:47 PM   #9
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prices go up regardless of a redesign, the MSRP will factor on what the cost of the technology being brought into the car will be (R+D and Build cost) among other things.

as far as dealer mark up it will come down to the usual supply and demand reaction.
if Ford has a better than expected reception of the new model there may very well be a shortage of them as a whole, or depending on how Ford's CAFE numbers are doing it's possible they may be forced to limit production on GT/SE cars..

A turbo four may keep base prices around $20K, but I wouldn't expect a GT to be much less than $35K, seems like after they get optioned up most of them tip the $40K scale pretty easily already..
Good points. I am expecting an increase in GT price, just wondering if it would be 1, 2 or 3K.

Quote:
Originally Posted by Tony Alonso View Post
In 2004 when the 2005s were introduced, there were dealers who marked up GTs - you can go back and find threads in this forum to that effect. And as I am sure you well know, any in-demand car, regardless of the manufacturer, could be marked up by a dealership.

The early allocations and production volumes are going to likely dictate how much and how long this might occur. After a 6-9 month period, I would expect it to settle down, unless the economy takes a dive.

I also project 2015 GTs will be hot for awhile, unless the next specialty Mustang is introduced in the same time frame. The GT500 didn't come until 2 model years into this generation of Mustang production.
Thanks, I'll have to dig back a bit it looks to find some first hand accounts. I'm looking in the March to August timeframe of 2014. Maybe I'll have some luck towards the end of that period. What I'd like to do is order for the options I want and hopefully pay MSRP or a hair under if I could haggle it. Sounds like it might be a challenge during that time period.
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Old 2/18/13, 6:47 PM   #10
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Did you mean $30,000? Or $3K increase?

My 2006 GT Premium with side airbags sticker'ed at $27,000
$3000 increase...if I remember correctly, a 2004 GT in the upper trim was around $24,000 MSRP. Of course, they could be had for less because those cool 2005s were coming.
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Old 2/18/13, 6:51 PM   #11
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I'm looking in the March to August timeframe of 2014. Maybe I'll have some luck towards the end of that period. What I'd like to do is order for the options I want and hopefully pay MSRP or a hair under if I could haggle it. Sounds like it might be a challenge during that time period.
It possibly could be, again depending on production volumes. Some of the friends in the Detroit, MI metro area recommended I order from one of the area dealers, since they would be more likely to sell on Ford's discount pricing plans (X-plan), even when it is earlier in the model run.
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Old 2/19/13, 2:26 PM   #12
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This time around the Mustang has to be careful about too much of a price increase. It's starting to slip out of the target demographics price range.
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Old 2/19/13, 3:09 PM   #13
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Costs keep going up.
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Old 2/19/13, 4:56 PM   #14
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$3000 increase...if I remember correctly, a 2004 GT in the upper trim was around $24,000 MSRP. Of course, they could be had for less because those cool 2005s were coming.
2004 GT Premium Coupe - $24,845 MSRP
2005 GT Premium Coupe - $26,320MSRP

$1475 difference

And it's $34,750 in 2013 so it's basically gone up about $1000 a year for the last 8 years

I'm thinking about another $1500 - $1750 increase from 2014 to 2015
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Old 2/19/13, 5:45 PM   #15
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2004 GT Premium Coupe - $24,845 MSRP
2005 GT Premium Coupe - $26,320MSRP

$1475 difference

And it's $34,750 in 2013 so it's basically gone up about $1000 a year for the last 8 years

I'm thinking about another $1500 - $1750 increase from 2014 to 2015
Thanks for the info, and may this be an accurate prediction

That said, I think that's a decent amount of coinage for a nicely optioned "entry level" V8 Mustang. Of course, with the next generation, the upgrades may easily be worth that price.
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Old 2/19/13, 6:46 PM   #16
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A couple of 2015 pricing questions that I'd like to know your opinions on.

1. Should we expect pricing similar to 2014 prices? Or is there going to be a bump with the new platform. If so, how much do you think?

2. If the 2015 goes on sale in April of 2014, should we expect rampant dealer markups on those first ones to hit the lots? (I'm in a discussion with another person on another forum over this one)

3. Could one expect to buy a 2015 Mustang GT at MSRP right from the start in April of 2014?

4. If there are dealer markups on the first ones, would it be reasonable to expect to get a GT at MSRP or less 3 months after the release, say July of '14?
1. I'd expect prices to be no more than $1500 higher for comparable models when the new Mustang arrives. Problem may be the models may not be directly comparable. Base model 4-cyl? GT 6-cyl?

2. Some dealers will mark up the new Mustang for sure. Some won't budge on MSRP. X-Plan pricing should be available though, and isn't too hard for most people to get.

3. From some dealers, yes.

4. Yes, the longer you wait, the more demand will die down, and the better deal you will get.

I'd like to get a '15 50th anniversary Mustang, but won't pay MSRP for one. I'm patient enough to wait until early 2015 to get mine if need be.
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Old 2/19/13, 7:17 PM   #17
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I dont think there will be a significant period of dealer markups, with competition from the camaro and as the car goes up market which brings other competitors I don't think they will be able to get away with more than a month or 2 after the cars hit the lots of msrp sales. I can see the Shelby continuing to be an exception to that as production is limited.
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Old 2/20/13, 5:41 PM   #18
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Thanks for all the replies so far to all that have responded.

I'm just a bit worried how much the price increase jump will be. I think I'm one of that "target demographic" for the GT but if it increases too much I may not be. And I won't "settle" for the V6 or turbo 4 either. (Please don't take that as an affront V6 owners, I'm just a V8 guy at heart.)
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Old 2/20/13, 9:17 PM   #19
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If it goes up much more than 500-1000 for a base gt and the standard features will have to increase as well. I do expect SYNC standard in a GT and not an option like it currently is on the base. Touch screen premium audio will also need to be included with available upgrades like dual zone auto climate power seats and better speakers. The premium will need to have all this standard and like most European competition, performance options like exhaust suspension right from the factory. Just like on BMW 3 series where you can add the M performace package to a base 325 or 335. Since that seems to be the target ford is aiming at. Just please dont price it in that range!!
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Old 2/21/13, 4:27 PM   #20
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I am telling everyone I talk to at the dealership and online here, who wants any new Mustang, and even the 2015 Mustang, to sign up for Mustang Club of America and this gets them X-Plan. That price is just a little over $100 over invoice and caps the dealer documentation fee at $100 max (some states have a stupid high doc fee ). Its worth the $50 for the membership. I am just waiting it out until I post my offer for any forum members who wants to order their 2015 Mustangs from me if they don't do X-Plan. It will be more, but not much. As long as Ford offers Retail Order Verification, like they did for the 2011s back in the day, I can get as many as I need with no allocation restrictions!!

What Retail Order Verification was was as long as I scanned a copy of the purchase order, the DORA and the license of the buyer, the car would get built. It overrides any allocation that I normally get and I can get as many cars as I order. It was a great program back in 2011 for the new motor. If they bring it back, I will offer a great deal on 2015s to everyone on here!!!
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